Bindery is getting busy with its plan to bring #BookTok into the wider publishing world. The young startup, which works with literary influencers to establish book clubs and publish relevant titles, has announced the first four deals that have come out of its unique model.
The books picked up by Bindery are not published under a single imprint. Instead, the individual creators who work with the company control their own presses, allowing them to select titles that will be most relevant among their fans. For Jaysen Headley, the TikToker known as Ezeekat, a foray into publishing begins with House of Frank by Kay Synclaire, a “cozy fantasy” set in a “magical arboretum sanctuary.” Headley will release House of Frank through Ezeekat Press, the subscription-based community he launched alongside Bindery.
@ezeekat I cannot wait for y’all to read House of Frank by @Kay Synclaire !!! #booktok #books #indiebooks #bindery #publishing #cozybooks ♬ [Chill] Chill Hop,...
The books picked up by Bindery are not published under a single imprint. Instead, the individual creators who work with the company control their own presses, allowing them to select titles that will be most relevant among their fans. For Jaysen Headley, the TikToker known as Ezeekat, a foray into publishing begins with House of Frank by Kay Synclaire, a “cozy fantasy” set in a “magical arboretum sanctuary.” Headley will release House of Frank through Ezeekat Press, the subscription-based community he launched alongside Bindery.
@ezeekat I cannot wait for y’all to read House of Frank by @Kay Synclaire !!! #booktok #books #indiebooks #bindery #publishing #cozybooks ♬ [Chill] Chill Hop,...
- 11/17/2023
- by Sam Gutelle
- Tubefilter.com
Bindery‘s first virtual book clubs are opening up this month, and when they do, the young startup will begin its bold attempt to shake up the literature world. Bindery is a cross between Patreon and book publishing that will help its most prominent users curate and launch their own imprints.
Creators who join Bindery set up membership clubs where they can offer paywalled content, exclusive community spaces, and merch. This “Patreon for books” model is supported by the CEO of Patreon himself; Jack Conte is one of Bindery’s backers.
The Bindery creators with the biggest book clubs will unlock a golden opportunity: They will have the power to publish books themselves. In those cases, Bindery will act as a middle party. It will work will literary agencies to present unpublished works to its influencer partners. Those creators will then choose which books to include in their imprints. Bindery...
Creators who join Bindery set up membership clubs where they can offer paywalled content, exclusive community spaces, and merch. This “Patreon for books” model is supported by the CEO of Patreon himself; Jack Conte is one of Bindery’s backers.
The Bindery creators with the biggest book clubs will unlock a golden opportunity: They will have the power to publish books themselves. In those cases, Bindery will act as a middle party. It will work will literary agencies to present unpublished works to its influencer partners. Those creators will then choose which books to include in their imprints. Bindery...
- 8/9/2023
- by Sam Gutelle
- Tubefilter.com
Black Women Activists and Stars to Run White Stars’ Instragram Accounts for #ShareTheMicNow Campaign
All day Wednesday, dozens of prominent Black women in Hollywood, fashion, business, literature and political activism will be taking over the Instagram accounts of white women including Julia Roberts and Elizabeth Warren, as part of the #ShareTheMicNow campaign, which aims to amplify the voices and stories of Black women.
Created by Bozoma Saint John, Cmo at Endeavor, fashion designer Stacey Bende, and bestselling writers Luvvie Ajayi Jones and Glennon Doyle, the campaign will see 46 Black women run the accounts of 46 white women. “When the world listens to women, it listens to white women. For far too long, Black women’s voices have gone unheard, even though they’ve been using their voices loudly for centuries to enact change,” #ShareTheMicNow said in a press release. “Today, more than ever, it is Necessary that we create a unifying action to center Black women’s lives, stories, and calls to action. We need to listen to Black women.
Created by Bozoma Saint John, Cmo at Endeavor, fashion designer Stacey Bende, and bestselling writers Luvvie Ajayi Jones and Glennon Doyle, the campaign will see 46 Black women run the accounts of 46 white women. “When the world listens to women, it listens to white women. For far too long, Black women’s voices have gone unheard, even though they’ve been using their voices loudly for centuries to enact change,” #ShareTheMicNow said in a press release. “Today, more than ever, it is Necessary that we create a unifying action to center Black women’s lives, stories, and calls to action. We need to listen to Black women.
- 6/10/2020
- by Ross A. Lincoln
- The Wrap
Image Source: Instagram user @missmoultrie
"When the world listens to women, it listens to white women." This unjust truth is precisely what inspired the creation of the #ShareTheMicNow campaign. The initiative, which is taking over social media on June 10, centers on Black women speaking from the Instagram accounts of white women with large followings in order to share their stories and help foster conversations about racial justice. More than 40 women will be handing over their handles to amplify Black voices, including actresses, athletes, and fashion designers.
The campaign was brought to life by Bozoma Saint John, a businesswoman and the current chief marketing officer of Endeavor; Luvvie Ajayi Jones, a New York Times bestselling author and podcast host; Glennon Doyle, a New York Times bestselling author and the founder of Together Rising; and Stacey Bendet, CEO and creative director of Alice + Olivia. Ahead, get the full scoop on the initiative's goals,...
"When the world listens to women, it listens to white women." This unjust truth is precisely what inspired the creation of the #ShareTheMicNow campaign. The initiative, which is taking over social media on June 10, centers on Black women speaking from the Instagram accounts of white women with large followings in order to share their stories and help foster conversations about racial justice. More than 40 women will be handing over their handles to amplify Black voices, including actresses, athletes, and fashion designers.
The campaign was brought to life by Bozoma Saint John, a businesswoman and the current chief marketing officer of Endeavor; Luvvie Ajayi Jones, a New York Times bestselling author and podcast host; Glennon Doyle, a New York Times bestselling author and the founder of Together Rising; and Stacey Bendet, CEO and creative director of Alice + Olivia. Ahead, get the full scoop on the initiative's goals,...
- 6/9/2020
- by Victoria Messina
- Popsugar.com
A new social media campaign launching Wednesday called #ShareTheMicNow will have Black women speak from the Instagram accounts of white women who have large platforms from Julia Roberts to Gwenyth Paltrow, Hilary Swank, Alex Morgan and Kourtney Kardashian. In the initial broad coalition of women, organizer Bozoma Saint John, Chief Marketing Officer at Endeavor, will take over Kourtney Kardashian’s account; Kahlana Barfield Brown will take over Julia Roberts’ account; Latham Thomas will take over Gwenyth Paltrow’s account; Angelica Ross will take over Hilary Swank’s account; and Ibtihaj Muhammad will take over Alex Morgan’s account.
#ShareTheMicNow wants to magnify “Black women and the important work they’re doing in order to catalyze the change that will only come when we truly hear each other’s voices,” the group said in a statement Tuesday. It “encourages Black and white women in relationship to recreate this action in their own spaces.
#ShareTheMicNow wants to magnify “Black women and the important work they’re doing in order to catalyze the change that will only come when we truly hear each other’s voices,” the group said in a statement Tuesday. It “encourages Black and white women in relationship to recreate this action in their own spaces.
- 6/9/2020
- by Jill Goldsmith
- Deadline Film + TV
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