Gained fame through a commercial of his "Flea Market" shop in
Montgomery, Alabama. The commercial features him rapping and dancing on
the inside and in the parking lot of the "Flea Market", repeating
several times the slogan "It's just like, it's just like, a mini-mall!"
It was discovered by local DJs, then spread out in video hosting sites
across the Internet, creating an on-line phenomenon in and landing him
an appearance in the Ellen DeGeneres show. In the UK, radio producer
Scott Mills of BBC Radio 1 pledged to promote the 2-minute song to a UK
singles chart top 10 position, something he had helped do back in 2006
with David Hasselhoff's "Jump In My Car" (another video that gained
notoriety through the Internet).