Last night I was at the latest of many discussions about the future of music streaming. And the more I hear, the more I come to the same conclusion: nobody knows how – or if – the business model will work.
As more and more music streaming sites vie for market share, the one thing music industry experts and utopian-minded music bloggers share is this: digital sales will continue to increase, and no one has yet fully figured out how music will be monetised in the future.
Host John Safran, Rdio's Dave Cain and Scott Bagby
I was at Rdio’s Future of Music roundtable, featuring some of Australia’s best brightest music industry people, and came away with the single clear thought: the role of brands will be paramount, but no one has anywhere near cracked how to play that role.
There’s no doubt that music streaming platforms like Rdio...
As more and more music streaming sites vie for market share, the one thing music industry experts and utopian-minded music bloggers share is this: digital sales will continue to increase, and no one has yet fully figured out how music will be monetised in the future.
Host John Safran, Rdio's Dave Cain and Scott Bagby
I was at Rdio’s Future of Music roundtable, featuring some of Australia’s best brightest music industry people, and came away with the single clear thought: the role of brands will be paramount, but no one has anywhere near cracked how to play that role.
There’s no doubt that music streaming platforms like Rdio...
- 6/20/2012
- by Cathie McGinn
- Encore Magazine
Telstra is to enter Australia’s burgeoning music streaming space.
The company today announced a deal with subscription music service Mog, which enables users to stream music to their mobile, tablet, computer or net-connected TV.
Joining music streaming brands such as Spotify, Rdio and Songl, Telstra is to offer ‘rented’ rather than ‘owned’ music with access to a catalogue of 15m tracks.
Like Rdio and Songl, the service is ad-free.
Telstra’s executive director of media, applications and user experience, J-b Rousselot said the partnership to bring ‘Mog powered by Telstra’ was the first of its kind in Australia.
“The service will provide access to ad-free, unlimited music with an internet connection for less than the price of a CD each month. Telstra’s network superiority means customers will receive the best music experience with Mog through faster download speeds, faster streaming and no data costs for using the service.
The company today announced a deal with subscription music service Mog, which enables users to stream music to their mobile, tablet, computer or net-connected TV.
Joining music streaming brands such as Spotify, Rdio and Songl, Telstra is to offer ‘rented’ rather than ‘owned’ music with access to a catalogue of 15m tracks.
Like Rdio and Songl, the service is ad-free.
Telstra’s executive director of media, applications and user experience, J-b Rousselot said the partnership to bring ‘Mog powered by Telstra’ was the first of its kind in Australia.
“The service will provide access to ad-free, unlimited music with an internet connection for less than the price of a CD each month. Telstra’s network superiority means customers will receive the best music experience with Mog through faster download speeds, faster streaming and no data costs for using the service.
- 4/17/2012
- by Robin Hicks
- Encore Magazine
Music streaming site Rdio, which launched in Australia at the start of the year, is working with Eckfactor’s digital and content business Perfeckt.
Perfeckt, which launch last October, will be working for Rdio through Inception Digital, the technology and content business that quietly launched in August last year.
Perfeckt joins a team that includes Weber Shandwick, Sound Alliance and Vice working with the new brand, which is being driven by ex-Virgin Mobile marketer Dave Cain.
Cain joined Rdio in March as head of marketing and business development.
Rdio is jostling for position with soon-to-launch Spotify, which is being led by former Google and YouTube executive Kate Vale as MD. Radinck van Vollenhoven, who helped set up Spotify in the Netherlands, has since joined in a sales role.
Cain was unavailable for comment.
Perfeckt, which launch last October, will be working for Rdio through Inception Digital, the technology and content business that quietly launched in August last year.
Perfeckt joins a team that includes Weber Shandwick, Sound Alliance and Vice working with the new brand, which is being driven by ex-Virgin Mobile marketer Dave Cain.
Cain joined Rdio in March as head of marketing and business development.
Rdio is jostling for position with soon-to-launch Spotify, which is being led by former Google and YouTube executive Kate Vale as MD. Radinck van Vollenhoven, who helped set up Spotify in the Netherlands, has since joined in a sales role.
Cain was unavailable for comment.
- 4/10/2012
- by Robin Hicks
- Encore Magazine
An ex-Virgin Mobile marketer and one of the brains behind The Fully Sick Rapper is to join music-streaming service Rdio as its first Australian employee.
Dave Cain, who consulted to Christiaan and Connor Van Vuuren on the production of The Fully Sick Rapper series, joins Rdio as head of marketing and business development.
The new role will see Cain work alongside local agency partners Weber Shandwick, Sound Alliance, Vice and Inception Digital on PR, events, social media and digital.
Cain spent eight years at Virgin Mobile, where most recently he headed up the music and sponsorship department.
Cain said in a statement: “As a nation of music lovers and tech adopters, there is little doubt that music streaming will continue to grow in Australia. I look forward to working with our agency partners to ensure Rdio stays front-of-mind in what will prove a highly competitive market. Rdio has lots of...
Dave Cain, who consulted to Christiaan and Connor Van Vuuren on the production of The Fully Sick Rapper series, joins Rdio as head of marketing and business development.
The new role will see Cain work alongside local agency partners Weber Shandwick, Sound Alliance, Vice and Inception Digital on PR, events, social media and digital.
Cain spent eight years at Virgin Mobile, where most recently he headed up the music and sponsorship department.
Cain said in a statement: “As a nation of music lovers and tech adopters, there is little doubt that music streaming will continue to grow in Australia. I look forward to working with our agency partners to ensure Rdio stays front-of-mind in what will prove a highly competitive market. Rdio has lots of...
- 3/27/2012
- by Robin Hicks
- Encore Magazine
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