- Launched "Hip-Hop Literacy" campaign with support of Elmore Leonard, author of over two dozen best-selling crime fiction books adapted for cinema including Out of Sight (1998) and Be Cool (2005). (February 2004)
- Released debut "Hip-Hop Literacy" radio PSAs featuring Jackie Brown (1997) actor Robert Forster, Blade (1998) actress N'Bushe Wright and Above the Rim (1994) actor Leon. (January 2005)
- Released second installment of "Hip-Hop Literacy" radio PSAs featuring Reservoir Dogs (1992) actor Michael Madsen, BloodRayne (2005) actress Kristanna Loken and Pitch Black (2000) actor Keith David. (June 2005)
- Released third installment of "Hip-Hop Literacy' radio PSAs featuring Mo' Better Blues (1990) actor Giancarlo Esposito, Harlem Nights (1989) actress Jasmine Guy and The Hurricane (1999) actor Vicellous Shannon. (November 2005)
- Released fourth installment of "Hip-Hop Literacy" radio PSAs featuring Mississippi Masala (1991) actress Sarita Choudhury, New Jack City (1991) actor Bill Cobbs and Colors (1988) actress Maria Conchita Alonso. (January 2006)
- "Hip-Hop Literacy" campaign receives support of Stan Lee, creator of over a dozen beloved comic characters adapted for cinema including X-Men (2000) and Spider-Man (2002). (February 2006)
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