The digital media landscape is shifting further, with BuzzFeed selling its Complex division to the livestream shopping platform Ntwrk in a $108.6 million all-cash deal (plus an additional $5.7 million tied to office space and severance costs).
The deal marks a retreat for BuzzFeed, which acquired Complex Networks in 2021 for just under $300 million, including $198 million in cash and $96 million in stock. BuzzFeed will retain First We Feast, the Complex food content brand that produces the hit YouTube series Hot Ones, and it says that BuzzFeed, First We Feast, HuffPost and Tasty will operate independently of each other, with their own strategies and revenue lines.
The sale will bring Ntwrk and Complex together in a new company, with Main Street Advisors, Jimmy Iovine, Universal Music Group, and Goldman Sachs among its investors. The company also inked a strategic partnership with Umg, which will “collaborate with the new company to deliver industry-leading and culture-moving experiences and exclusive collaborations,...
The deal marks a retreat for BuzzFeed, which acquired Complex Networks in 2021 for just under $300 million, including $198 million in cash and $96 million in stock. BuzzFeed will retain First We Feast, the Complex food content brand that produces the hit YouTube series Hot Ones, and it says that BuzzFeed, First We Feast, HuffPost and Tasty will operate independently of each other, with their own strategies and revenue lines.
The sale will bring Ntwrk and Complex together in a new company, with Main Street Advisors, Jimmy Iovine, Universal Music Group, and Goldman Sachs among its investors. The company also inked a strategic partnership with Umg, which will “collaborate with the new company to deliver industry-leading and culture-moving experiences and exclusive collaborations,...
- 2/21/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
Updated with details from press conference: Buzzfeed founder and CEO Jonah Peretti and Adam Rothstein, executive chairman of the Spac that’s taking it public, both said they see many more acquisitions in the company’s future.
“We are hoping to really build an M&a machine,” said Rothstein of the special purpose acquisition company 890 Fifth Avenue Partners. The deal announced today included BuzzFeed’s acquisition of Complex Networks for $300 million.
“There will be more acquisitions. There are more exciting companies out there that we want to pursue,” agreed Peretti. They spoke at a press conference announcing their merger.
Neither would comment on potential targets. “We are not going to buy Viacom, I can confirm that,” Peretti joked.
Digital publisher Group Nine formed a Spac to hunt for companies to buy. Vice Media is said to be merging with a Spac itself. SPACs are formed by investors and executives and...
“We are hoping to really build an M&a machine,” said Rothstein of the special purpose acquisition company 890 Fifth Avenue Partners. The deal announced today included BuzzFeed’s acquisition of Complex Networks for $300 million.
“There will be more acquisitions. There are more exciting companies out there that we want to pursue,” agreed Peretti. They spoke at a press conference announcing their merger.
Neither would comment on potential targets. “We are not going to buy Viacom, I can confirm that,” Peretti joked.
Digital publisher Group Nine formed a Spac to hunt for companies to buy. Vice Media is said to be merging with a Spac itself. SPACs are formed by investors and executives and...
- 6/24/2021
- by Jill Goldsmith
- Deadline Film + TV
Samuel L. Jackson, Tom Hanks, Mahershala Ali, Tony Hale, Bill Hader, Christian Slater, Common, Randall Park, Rami Malek, Portia Doubleday, Thomas Mann, Anna Deavere Smith, Miranda Cosgrove, Melissa Rivers, Kevin Frazier and many more will participate in “Eif Presents: Xq Super School Live,” a special one-hour telecast which will invite the public to help rethink the future of American high schools.
They will join Viola Davis and Julius Tennon, who also serve as executive producers, in the all-star telecast, which will air live from Los Angeles on all four major U.S. networks – ABC, CBS, Fox and NBC – on Friday, Sept. 8 at 8:00-9:00 Pm Et live/Pt tape-delayed.
In September 2015, Xq: The Super School Project launched an open call to rethink and design the next American high schools. Since then, thousands of communities across the country have come together to reimagine high school education. “Eif Presents: Xq Super...
They will join Viola Davis and Julius Tennon, who also serve as executive producers, in the all-star telecast, which will air live from Los Angeles on all four major U.S. networks – ABC, CBS, Fox and NBC – on Friday, Sept. 8 at 8:00-9:00 Pm Et live/Pt tape-delayed.
In September 2015, Xq: The Super School Project launched an open call to rethink and design the next American high schools. Since then, thousands of communities across the country have come together to reimagine high school education. “Eif Presents: Xq Super...
- 8/28/2017
- Look to the Stars
Yes, you read that right ... Jay Z is getting sued for slapping the logo for "Roc Nation" -- his company -- on a bunch of Major League Baseball apparel. Sounds bizarre, but Iconix Brand Group says Jay does Not own the logo anymore. In docs obtained by TMZ, Iconix says it paid a whopping $204 million for it, and therefore has control over where the logo pops up ... especially when it comes to merchandise. Iconix has...
- 5/1/2017
- by TMZ Staff
- TMZ
Fresh Dressed
Written & Directed by Sacha Jenkins
France/USA, 2015
With “bling-bling” in the Merriam-Webster dictionary and the television program Empire’s unprecedented ratings run, it is difficult to believe that hip-hop culture remains in its relative infancy. Director Sacha Jenkins’s film, Fresh Dressed, goes back to hip-hop’s inception and examines the evolution of hip-hop culture, its rapid growth, and style influences. The result is a cinematic boom box, pumping out a string of little known facts and celebrity interviews aimed at schooling hip-hop fans and non-fans alike.
Hip-hop culture is, and always has been, ostentatious. From graffiti art’s bright flashy colors to rap music’s thumping, bass heavy beats, every aspect of hip-hop culture is drenched in excess. From the film’s opening moments until the final credits roll, Fresh Dressed authentically captures the spirit of hip-hop. The film kicks off with a throwback Soul Train style...
Written & Directed by Sacha Jenkins
France/USA, 2015
With “bling-bling” in the Merriam-Webster dictionary and the television program Empire’s unprecedented ratings run, it is difficult to believe that hip-hop culture remains in its relative infancy. Director Sacha Jenkins’s film, Fresh Dressed, goes back to hip-hop’s inception and examines the evolution of hip-hop culture, its rapid growth, and style influences. The result is a cinematic boom box, pumping out a string of little known facts and celebrity interviews aimed at schooling hip-hop fans and non-fans alike.
Hip-hop culture is, and always has been, ostentatious. From graffiti art’s bright flashy colors to rap music’s thumping, bass heavy beats, every aspect of hip-hop culture is drenched in excess. From the film’s opening moments until the final credits roll, Fresh Dressed authentically captures the spirit of hip-hop. The film kicks off with a throwback Soul Train style...
- 6/23/2015
- by Victor Stiff
- SoundOnSight
Fresh Dressed Sacha Jenkins on Givenchy's Riccardo Tisci: "And he is someone who has been a big supporter and fan of Hip-Hop." Photo: Anne-Katrin Titze
Crisply edited by Andrea B. Scott, shot by David Vollrath, who worked with Morgan Neville on the Oscar-winning 20 Feet From Stardom, out-of-the-box Fresh Dressed delivers the goods. Mixed with clips of Will Smith in The Fresh Prince Of Bel-Air and In Living Color's Fly Girls, where Jennifer Lopez got her fresh start, we learn the history of Carl Jones' Cross Colours label. Through interviews with Pharrell Williams, Damon Dash, Kanye West, Nas (Nasir Jones), André Leon Talley, Sean Combs, Ralph McDaniels, Marc Ecko, Karl Kani, Daymond John and others, discussing their fascinations that include Little Richard, Dennis Hopper's Easy Rider with Peter Fonda and Jack Nicholson, Louis Vuitton, an obsession with Polo by Ralph Lauren in the early Nineties, Gucci logos, Tommy Hilfiger give-aways,...
Crisply edited by Andrea B. Scott, shot by David Vollrath, who worked with Morgan Neville on the Oscar-winning 20 Feet From Stardom, out-of-the-box Fresh Dressed delivers the goods. Mixed with clips of Will Smith in The Fresh Prince Of Bel-Air and In Living Color's Fly Girls, where Jennifer Lopez got her fresh start, we learn the history of Carl Jones' Cross Colours label. Through interviews with Pharrell Williams, Damon Dash, Kanye West, Nas (Nasir Jones), André Leon Talley, Sean Combs, Ralph McDaniels, Marc Ecko, Karl Kani, Daymond John and others, discussing their fascinations that include Little Richard, Dennis Hopper's Easy Rider with Peter Fonda and Jack Nicholson, Louis Vuitton, an obsession with Polo by Ralph Lauren in the early Nineties, Gucci logos, Tommy Hilfiger give-aways,...
- 6/22/2015
- by Anne-Katrin Titze
- eyeforfilm.co.uk
Microsoft's debut games console, the Xbox, made a big impact on gaming, but not all of its games got the attention they deserved...
Feature
The new generation console war may turning towads a two horse race, with Nintendo playing catch up, but wind back a few years, and Microsoft, Sony and Nintendo were all hard at it, competing for your money and loyalty. The PlayStation 2 would go on to win the war of its generation, but Microsoft's Xbox was a tough competitor, giving the company a secure foothold, which it would later take advantage of in the next generation with the Xbox 360's dominance.
The original Xbox had a host of great games, many of which have gone on to become successful franchises, with no better example than Halo, but not all of its good games gained the attention they deserved, even if sequels managed to appear in later years.
Feature
The new generation console war may turning towads a two horse race, with Nintendo playing catch up, but wind back a few years, and Microsoft, Sony and Nintendo were all hard at it, competing for your money and loyalty. The PlayStation 2 would go on to win the war of its generation, but Microsoft's Xbox was a tough competitor, giving the company a secure foothold, which it would later take advantage of in the next generation with the Xbox 360's dominance.
The original Xbox had a host of great games, many of which have gone on to become successful franchises, with no better example than Halo, but not all of its good games gained the attention they deserved, even if sequels managed to appear in later years.
- 5/8/2014
- by aaronbirch
- Den of Geek
Long before he was stripper Magic Mike, Channing Tatum knew how to work a crowd - just check out the new dad's blue steel pose on the catwalk in these shots from 2003. Back then, Tatum was an in-demand model, taking the runway for Diddy's Sean John line and Marc Ecko at Mercedes-Benz Fashion Week in New York City. With his lips in a slight pucker and a smoldering look in his eyes, People's reigning Sexiest Man Alive had perfected his own version of Derek Zoolander's iconic pose as he strutted down the catwalk in a selection of outfits. Ranging...
- 7/19/2013
- by K.C. Blumm
- PEOPLE.com
I love the Star Wars themed jackets that Marc Ecko and his team have been designing, and this Imperial Tie fighter flight jacket is definitely one of the coolest jackets that they've unleashed. I love this design, and I wish I had the money to buy it right now, but I recently got a bullcrap traffic ticket that I have to pay instead, on top of that there's the crazy rise in taxes! Sheesh, I won't be buying any goodies for myself for awhile.
Celebrating the iconic characters and imagery of Star Wars, Marc Ecko Cut & Sew, in partnership with Lucasfilm Ltd., has launched limited edition hoodie and jacket collections inspired by the legendary film series. The collections pay respect to the legacy of Star Wars while re-imagining its innovative designs and style in new, fashionable ways.
The Star Wars Imperial Tie fighter pilot design features salient details that will please fans,...
- 1/9/2013
- by Joey Paur
- GeekTyrant
Marc Ecko has released an awesome new reversible jacket for his line of Star Wars clothing. As you can see this new one was inspired by Chewbacca, and it's the best quality Chewbacca coat that I've seen. I'd wear it around!
Celebrating the iconic characters and imagery of Star Wars, Marc Ecko Cut & Sew, in partnership with Lucasfilm Ltd., has launched limited edition hoodie and jacket collections inspired by the legendary film series. The collections pay respect to the legacy of Star Wars while re-imagining its innovative designs and style in new, fashionable ways.
Consider Chewy the inventor of the "furry fresh" look. This reversible choco-covered chewy coat couldn't be better for the winter. When the fur gets a little too loud for taste, flip it for an equally fresh, warm holiday hoodie.
You can purchase the Star Wars Choco Covered Chewy Coat by Marc Ecko in sizes Small – Xl at ShopEcko.
Celebrating the iconic characters and imagery of Star Wars, Marc Ecko Cut & Sew, in partnership with Lucasfilm Ltd., has launched limited edition hoodie and jacket collections inspired by the legendary film series. The collections pay respect to the legacy of Star Wars while re-imagining its innovative designs and style in new, fashionable ways.
Consider Chewy the inventor of the "furry fresh" look. This reversible choco-covered chewy coat couldn't be better for the winter. When the fur gets a little too loud for taste, flip it for an equally fresh, warm holiday hoodie.
You can purchase the Star Wars Choco Covered Chewy Coat by Marc Ecko in sizes Small – Xl at ShopEcko.
- 12/12/2012
- by Joey Paur
- GeekTyrant
Marc Eko has added a few more awesome Star Wars hoodies and jackets to his collection! We've seen the X-Wing Pilot and Stormtrooper hoodies before, but I think everything else is new. We've got an At-at uniform hoodie, along with R2-D2 and Boba Fett jackets.
The At-at pilot jacket is extremely cool looking, but I think the X-Wing hoodie is still my favorite. I'd sure love to get me one of those. For those of you interested in purchasing any of these click here.
Wreak havoc in this holiday jacket inspired by the All Terrain Armored Transport walker from the epic Star Wars trilogy. Complete with control systems and a white to metallic color base, this will make any machine fearing man duck for cover in the face of robotic danger. You don't wear this jacket. This jacket, it wears you!
Get wired up with this exclusive R2D...
The At-at pilot jacket is extremely cool looking, but I think the X-Wing hoodie is still my favorite. I'd sure love to get me one of those. For those of you interested in purchasing any of these click here.
Wreak havoc in this holiday jacket inspired by the All Terrain Armored Transport walker from the epic Star Wars trilogy. Complete with control systems and a white to metallic color base, this will make any machine fearing man duck for cover in the face of robotic danger. You don't wear this jacket. This jacket, it wears you!
Get wired up with this exclusive R2D...
- 11/29/2012
- by Joey Paur
- GeekTyrant
I was just browsing Marc Echo's apparel site looking at clothes I simply can't afford right now, and came across this awesome Star Wars X-Wing Pilot Hoodie. Echo has also created hoodies for Stormtroopers and Boba Fett in the past, but I've never seen this one before, and I freakin' love it! Time for me to start digging through the couch cushions to look for a hundred dollars in change. Wish me luck!
Skywalker style. This Star Wars X-Wing Pilot Hoodie by Marc Ecko features a zip-front with a hood that doubles as an X-Wing Pilot helmet. Pilot-style design in front and back with rib knit sleeve cuffs and hem. 80% cotton / 20% polyester fleece. Machine wash. Imported.
Check out the photos of the hoodie below and tell us what you think!
Here are the previous Star Wars hoodies I mentioned:...
Skywalker style. This Star Wars X-Wing Pilot Hoodie by Marc Ecko features a zip-front with a hood that doubles as an X-Wing Pilot helmet. Pilot-style design in front and back with rib knit sleeve cuffs and hem. 80% cotton / 20% polyester fleece. Machine wash. Imported.
Check out the photos of the hoodie below and tell us what you think!
Here are the previous Star Wars hoodies I mentioned:...
- 11/16/2011
- by Venkman
- GeekTyrant
Wisin & Yandel and Marc Ecko Press Conference to announce partnership. Photo copyright Prn / PR Photos. Wisin & Yandel and Marc Ecko Press Conference to announce partnership. Photo copyright Prn / PR Photos. Wisin & Yandel and Marc Ecko Press Conference to announce partnership. Photo copyright Prn / PR Photos. Wisin & Yandel and Marc Ecko Press Conference to announce partnership. Photo copyright Prn / PR Photos. Wisin & Yandel and Marc Ecko Press Conference to announce partnership. Photo copyright Prn / PR Photos. 11/09/2011 - Wisin & Yandel - Wisin & Yandel and Marc Ecko Press Conference to Announce Partnership - Foundation Room at the Mandalay Bay Hotel and Casino - Las Vegas, Nv, USA © Prn /...
- 11/11/2011
- by M&C
- Monsters and Critics
A treasured $100,000 (£62,500) painting by pop culture artist Kaws has been stolen from fashion and media mogul Marc Ecko's New York headquarters.
The artwork, a Kaws acrylic created on a Calvin Klein advertisement, was swiped by a brazen thief, who strolled into the Manhattan office building last Thursday evening, unhooked the piece from the wall of the second floor hallway, and walked out with it.
Ryan Westbrook, an employee for Ecko's Complex magazine, tells the New York Daily News, "He took it into the bathroom and broke the glass, rolled it up in a tube and left. He must have known the place, or at least cased it out."
And Ecko is desperate for the return of the art. Westbrook adds, "It's like diamonds, the value is tremendous. I hope they get it back, for Mark's sake."
The thief, who had a moustache and wore a cap and sunglasses to mask his face, was caught on an elevator camera, but he has yet to be identified.
Police have launched an investigation into the crime and are appealing for any information about the heist.
The Kaws painting, which measured five feet by four feet (1.52 by 1.22 metres), was part of Ecko's private collection.
The artwork, a Kaws acrylic created on a Calvin Klein advertisement, was swiped by a brazen thief, who strolled into the Manhattan office building last Thursday evening, unhooked the piece from the wall of the second floor hallway, and walked out with it.
Ryan Westbrook, an employee for Ecko's Complex magazine, tells the New York Daily News, "He took it into the bathroom and broke the glass, rolled it up in a tube and left. He must have known the place, or at least cased it out."
And Ecko is desperate for the return of the art. Westbrook adds, "It's like diamonds, the value is tremendous. I hope they get it back, for Mark's sake."
The thief, who had a moustache and wore a cap and sunglasses to mask his face, was caught on an elevator camera, but he has yet to be identified.
Police have launched an investigation into the crime and are appealing for any information about the heist.
The Kaws painting, which measured five feet by four feet (1.52 by 1.22 metres), was part of Ecko's private collection.
- 8/12/2011
- WENN
By Andrew Sorcini
Showtime's Dexter had a killer showing today at San Diego Comic-Con 2011. Ralph Garman introduced the panel, which included Michael C. Hall (as the titular Dark Defender), C.S. Lee (Forensic specialist Masuka), David Zayas (Detective Angel Batista), James Remar (who plays the ghost of Dexter's dad, Harry Morgan), and this year's guest star Colin Hanks (who plays newcomer Travis Marshall), along with executive producers John Goldwyn, Sara Colleton, Scott Buck, and Manny Coto.
The panel began with a preview of an upcoming Dexter-themed Facebook game, created by street artist/designer Marc Ecko. Then they played an exclusive preview of the season 6 trailer [watch it here below] featuring guest stars Colin Hanks and Edward James Olmos. There were loads of religious overtones to this year's killings, and was set to Depeche Mode's "Personal Jesus." [...]...
Showtime's Dexter had a killer showing today at San Diego Comic-Con 2011. Ralph Garman introduced the panel, which included Michael C. Hall (as the titular Dark Defender), C.S. Lee (Forensic specialist Masuka), David Zayas (Detective Angel Batista), James Remar (who plays the ghost of Dexter's dad, Harry Morgan), and this year's guest star Colin Hanks (who plays newcomer Travis Marshall), along with executive producers John Goldwyn, Sara Colleton, Scott Buck, and Manny Coto.
The panel began with a preview of an upcoming Dexter-themed Facebook game, created by street artist/designer Marc Ecko. Then they played an exclusive preview of the season 6 trailer [watch it here below] featuring guest stars Colin Hanks and Edward James Olmos. There were loads of religious overtones to this year's killings, and was set to Depeche Mode's "Personal Jesus." [...]...
- 7/22/2011
- by The Geeks of Doom
- Geeks of Doom
There are hundreds of animals on the Iucn Red List--the definitive list of animals that are threatened with extinction. On the other hand, there is a limited amount of money in the world dedicated toward animal conservation. If we can't save them all, how do we decide which to save? A new formula called the Safe (Species Ability to Forestall Extinction) Index aims to bring some triage to the conservation movement, so that we can focus our money on rehabilitating the species most likely to survive.
There are a number of individuals that an animal population needs to maintain in order to have a chance at survival. Below that number, while they might continue to hang around for a while at low population numbers, they're simply too susceptible to disaster or continued environmental change to ever claw their way back to viability. And they aren't actually contributing anything to an...
There are a number of individuals that an animal population needs to maintain in order to have a chance at survival. Below that number, while they might continue to hang around for a while at low population numbers, they're simply too susceptible to disaster or continued environmental change to ever claw their way back to viability. And they aren't actually contributing anything to an...
- 4/7/2011
- by Morgan Clendaniel
- Fast Company
Photographs by Malcolm Brown
Imagine what creativity might erupt, says Linda Tischler, if design were taught in middle school.
Years Ago, we had a running joke at Fast Company: What if we tallied up all the game-changing ideas CEOs claimed had come from their 13-year-old kids? We could do a story on how middle schoolers were the secret sauce in America's innovation recipe!
Meant as a spoof of isn't-my-child-a-cute-genius-itis, the joke actually had a dash of merit. Of course middle schoolers would be our future innovators -- they would grow up, after all, and that space between their earbuds would become the seedbed for the businesses of the future.
Or maybe not. An alarming study released last year found that American kids' scores on tests measuring creativity have been steadily declining since 1990. The drop has serious implications for our nation's competitiveness. A 1999 Department of Labor report outlining skills needed...
Imagine what creativity might erupt, says Linda Tischler, if design were taught in middle school.
Years Ago, we had a running joke at Fast Company: What if we tallied up all the game-changing ideas CEOs claimed had come from their 13-year-old kids? We could do a story on how middle schoolers were the secret sauce in America's innovation recipe!
Meant as a spoof of isn't-my-child-a-cute-genius-itis, the joke actually had a dash of merit. Of course middle schoolers would be our future innovators -- they would grow up, after all, and that space between their earbuds would become the seedbed for the businesses of the future.
Or maybe not. An alarming study released last year found that American kids' scores on tests measuring creativity have been steadily declining since 1990. The drop has serious implications for our nation's competitiveness. A 1999 Department of Labor report outlining skills needed...
- 3/23/2011
- by Linda Tischler
- Fast Company
With social media and a unique civic iPhone app, Ecko is making a national issue feel locally relevant.
In the United States, every class of citizen, from prisoners to soldiers, is legally protected from corporal punishment--except for children. "This pipline of hostility needs to stop," Marc Ecko tells Fast Company, referring to the internalized agression that paddeling instills. So the billionaire fashion designer is launching Unlimited Justice, a national campaign to end the practice of corporal punishment in schools, complete with a novel, hyper-local social media campaign.
Foursquare will alert users when they check into schools with a history of the practice (see below).
Additionally, a separate app emails and faxes elected officials with pre-written or custom messages.
The unique approach, if successful, could serve as a model for future social good campaigns.
[youtube r3ZsY8EWc_8]
Beyond the Foursquare integration, there's a larger game element at play. "Think of Unlimited Justice as a game,...
In the United States, every class of citizen, from prisoners to soldiers, is legally protected from corporal punishment--except for children. "This pipline of hostility needs to stop," Marc Ecko tells Fast Company, referring to the internalized agression that paddeling instills. So the billionaire fashion designer is launching Unlimited Justice, a national campaign to end the practice of corporal punishment in schools, complete with a novel, hyper-local social media campaign.
Foursquare will alert users when they check into schools with a history of the practice (see below).
Additionally, a separate app emails and faxes elected officials with pre-written or custom messages.
The unique approach, if successful, could serve as a model for future social good campaigns.
[youtube r3ZsY8EWc_8]
Beyond the Foursquare integration, there's a larger game element at play. "Think of Unlimited Justice as a game,...
- 3/8/2011
- by Gregory Ferenstein
- Fast Company
AnnaLynne McCord knows she has the body and makes use of it. The "90210" star poses naked for the new campaign by Marc Ecko, wearing only the designer's handbags to conceal her modesty. Sporting wavy blonde hair and nude make-up, the 23-year-old promises that the final product would be "so sexy".
"I had so much fun shooting the Marc Ecko campaign, wearing nothing but the amazing handbags - the ads are going to be so sexy!" McCord gushes. Ecko is equally excited about his model, saying "AnnaLynne is a proper bombshell. She makes my heart skip a beat. She's got a great sense of style and a good vibe."
The shots were taken by iconic photographer Tony Duran who has done ads for Badgley Mischka and "American Idol" among others. The new Marc Ecko campaign will debut this March in fashion, lifestyle and entertainment magazines, as well as the website. The...
"I had so much fun shooting the Marc Ecko campaign, wearing nothing but the amazing handbags - the ads are going to be so sexy!" McCord gushes. Ecko is equally excited about his model, saying "AnnaLynne is a proper bombshell. She makes my heart skip a beat. She's got a great sense of style and a good vibe."
The shots were taken by iconic photographer Tony Duran who has done ads for Badgley Mischka and "American Idol" among others. The new Marc Ecko campaign will debut this March in fashion, lifestyle and entertainment magazines, as well as the website. The...
- 1/20/2011
- by AceShowbiz.com
- Aceshowbiz
Now we know what AnnaLynne McCord was up to during 90210's hiatus.
The actress is featured in a just-released ad campaign for Marc Ecko handbags, and she's wearing nary an item of clothing! See for yourself:
"I had so much fun shooting the Marc Ecko campaign, wearing nothing but the amazing handbags," AnnaLynne said in statement, while Ecko himself gushed:
"AnnaLynne is a proper bombshell. She makes my heart skip a beat. She's got a great sense of style and a good vibe."
This is a Very different look from the one McCord was spotted in a couple weeks ago on set.
The actress is featured in a just-released ad campaign for Marc Ecko handbags, and she's wearing nary an item of clothing! See for yourself:
"I had so much fun shooting the Marc Ecko campaign, wearing nothing but the amazing handbags," AnnaLynne said in statement, while Ecko himself gushed:
"AnnaLynne is a proper bombshell. She makes my heart skip a beat. She's got a great sense of style and a good vibe."
This is a Very different look from the one McCord was spotted in a couple weeks ago on set.
- 1/19/2011
- by matt@mediavine.com (Matt Richenthal)
- TVfanatic
Good handbags are so important—just ask AnnaLynne McCord. The 90210 starlet stars in Marc Ecko's spring 2011 handbag campaign, posing seductively on a bed with nothing but purses to cover her lady parts. "I had so much fun shooting the Marc Ecko campaign, wearing nothing but the amazing handbags," AnnaLynne said in statement. "The ads are going to be so sexy!" And designer Marc Ecko returned the love, gushing, "AnnaLynne is a proper bombshell. She makes my heart skip a beat. She's got a great sense of style and a good vibe." We'll take this over crazy blue body paint any day.
- 1/19/2011
- E! Online
Check out the latest ad and a bunch of backstage shots of the sexy star!
90210 star AnnaLynne McCord certainly isn’t shy! The long-legged blonde posed sans clothes for Marc Ecko’s latest handbag campaign, and she looks totally comfortable wearing nothing but a few purses! “I had so much fun shooting the Marc Ecko campaign, wearing nothing but the amazing handbags—the ads are going to be so sexy,” she said.
Shot by Tony Duran at Siren Studios in Hollywood, Marc said he didn’t have to think twice about who should pose in the ads. “Annalynne is a proper bombshell. She makes my heart skip a beat. She’s got a great sense of style and a good vibe.”
Check out the fun she had behind the scenes!
Katrina Mitzeliotis...
90210 star AnnaLynne McCord certainly isn’t shy! The long-legged blonde posed sans clothes for Marc Ecko’s latest handbag campaign, and she looks totally comfortable wearing nothing but a few purses! “I had so much fun shooting the Marc Ecko campaign, wearing nothing but the amazing handbags—the ads are going to be so sexy,” she said.
Shot by Tony Duran at Siren Studios in Hollywood, Marc said he didn’t have to think twice about who should pose in the ads. “Annalynne is a proper bombshell. She makes my heart skip a beat. She’s got a great sense of style and a good vibe.”
Check out the fun she had behind the scenes!
Katrina Mitzeliotis...
- 1/19/2011
- by Christina
- HollywoodLife
Oh, the things women will do for handbags. AnnaLynne McCord, star of the CW's 90210, has stripped down for GQ, Shape, and other magazines, but now she's going nude for Marc Ecko handbags.
McCord is the face of Marc Ecko's spring 2011 campaign. In the campaign, McCord is shown posing with just the brand's designer handbags, strategically placed around her body.
"I had so much fun shooting the Marc Ecko campaign, wearing nothing but the amazing handbags -- the ads are going to be so sexy!" AnnaLynne McCord said.
"AnnaLynne is a proper bombshell," Mark Ecko said. "She makes my heart skip a beat. She's got a great sense of style and a good vibe."...
McCord is the face of Marc Ecko's spring 2011 campaign. In the campaign, McCord is shown posing with just the brand's designer handbags, strategically placed around her body.
"I had so much fun shooting the Marc Ecko campaign, wearing nothing but the amazing handbags -- the ads are going to be so sexy!" AnnaLynne McCord said.
"AnnaLynne is a proper bombshell," Mark Ecko said. "She makes my heart skip a beat. She's got a great sense of style and a good vibe."...
- 1/19/2011
- icelebz.com
London, Aug 27 – Troubled actress Lindsay Lohan is seeking advice from singer Britney Spears’ accountant to get her finances back on track.
Lindsay’s finances will be taken care of by Lou Taylor, Tennessee businesswoman who resolved Spears’ problems earlier.
‘Lou has been working on fashion deals for Lindsay including the Marc Ecko ads and a deal with a Russian fashion company,’ contactmusic.com quoted a source as saying.
Lohan has earlier been hit with legal issues.
Lindsay’s finances will be taken care of by Lou Taylor, Tennessee businesswoman who resolved Spears’ problems earlier.
‘Lou has been working on fashion deals for Lindsay including the Marc Ecko ads and a deal with a Russian fashion company,’ contactmusic.com quoted a source as saying.
Lohan has earlier been hit with legal issues.
- 8/27/2010
- by realbollywood
- RealBollywood.com
Lindsay Lohan is taking tips from Britney Spears by hiring the pop star's accountant to get her finances back on track, according to a U.S. report.
The Mean Girls star has endured a problematic few months, which has seen her jailed for probation violation stemming from a 2007 DUI arrest and sent to court-ordered rehab.
Lohan has also been hit with other legal issues including a lawsuit from a Los Angeles boutique over an allegedly unpaid bill, which she settled this month, and an expensive court action in which she is suing an advertising firm over claims they parodied her in a recent promo.
It has now been revealed the actress has resolved to sort out her finances by hiring Tennessee businesswoman Lou Taylor to take control of her money issues, according to New York Post gossip column Page Six.
Taylor previously helped Spears straighten out her own financial muddle and now she is working with Lohan to land her a series of lucrative deals.
A source tells Page Six, "Lou has been working on fashion deals for Lindsay including the Marc Ecko ads and a deal with a Russian fashion company."...
The Mean Girls star has endured a problematic few months, which has seen her jailed for probation violation stemming from a 2007 DUI arrest and sent to court-ordered rehab.
Lohan has also been hit with other legal issues including a lawsuit from a Los Angeles boutique over an allegedly unpaid bill, which she settled this month, and an expensive court action in which she is suing an advertising firm over claims they parodied her in a recent promo.
It has now been revealed the actress has resolved to sort out her finances by hiring Tennessee businesswoman Lou Taylor to take control of her money issues, according to New York Post gossip column Page Six.
Taylor previously helped Spears straighten out her own financial muddle and now she is working with Lohan to land her a series of lucrative deals.
A source tells Page Six, "Lou has been working on fashion deals for Lindsay including the Marc Ecko ads and a deal with a Russian fashion company."...
- 8/27/2010
- WENN
While Lindsay Lohan herself remains in court-ordered rehab, her image has been all over the web this week. First there were the sultry promotional photos of the troubled starlet as porn star Linda Lovelace for the upcoming film Inferno. Then LiLo's famous face surfaced as the skin-baring “digital muse” for Marc Ecko’s Cut & Sew line. And let’s not forget about the September Maxim cover story in which Lindsay appears in a bra, undies… and her Scram ankle bracelet. Suggestive shots are nothing new for 24-year-old Lindsay – after all, she posed in the buff to channel Marilyn Monroe – but is...
- 8/6/2010
- by Celebuzz
- Celebuzz.com
The much-talked about Marc Ecko ad campaign Lindsay has shot with her underboob showing is not even her body. The troubled actress' face was apparently superimposed on another model's body for the ad campaign.
According to the Daily Mail, the Marc Ecko campaign, in which "Lohan" is seen wearing a ski mask and is in the process of taking off her shirt, had used a different model. Meaning, the underboobs that were displayed for the camera aren't even hers.
In another shot wherein Lohan isn't wearing any masks, she still wasn't there. Her head was apparently just superimposed in another model's body for the shoot.
Designer Marc Ecko explains that Lohan's role in his campaign was just to act as an inspiration.
According to the Daily Mail, the Marc Ecko campaign, in which "Lohan" is seen wearing a ski mask and is in the process of taking off her shirt, had used a different model. Meaning, the underboobs that were displayed for the camera aren't even hers.
In another shot wherein Lohan isn't wearing any masks, she still wasn't there. Her head was apparently just superimposed in another model's body for the shoot.
Designer Marc Ecko explains that Lohan's role in his campaign was just to act as an inspiration.
- 8/6/2010
- icelebz.com
The much-talked about Marc Ecko ad campaign Lindsay has shot with her underboob showing is not even her body. The troubled actress' face was apparently superimposed on another model's body for the ad campaign.
According to the Daily Mail, the Marc Ecko campaign, in which "Lohan" is seen wearing a ski mask and is in the process of taking off her shirt, had used a different model. Meaning, the underboobs that were displayed for the camera aren't even hers.
In another shot wherein Lohan isn't wearing any masks, she still wasn't there. Her head was apparently just superimposed in another model's body for the shoot.
Designer Marc Ecko explains that Lohan's role in his campaign was just to act as an inspiration.
According to the Daily Mail, the Marc Ecko campaign, in which "Lohan" is seen wearing a ski mask and is in the process of taking off her shirt, had used a different model. Meaning, the underboobs that were displayed for the camera aren't even hers.
In another shot wherein Lohan isn't wearing any masks, she still wasn't there. Her head was apparently just superimposed in another model's body for the shoot.
Designer Marc Ecko explains that Lohan's role in his campaign was just to act as an inspiration.
- 8/6/2010
- icelebz.com
With more behind the scenes shots being released, Lindsay Lohan spent time before being locked up working away on a new shoot for Marc Ecko's Cut & Sew fall collection.
Getting pampered as she read through the day's agenda in a hair & makeup chair, the "Mean Girls" starlet proceeded to strike a range of steamy poses for the upcoming ad campaign.
And while she's never shied away from showing a little skin, insiders tell that LiLo opted to use a body double for the most risque shots.
As for choosing Lindsay in spite of her legal drama, Jacobs initially told press, "I cast Lindsay because people are fascinated with her – they can either feel good or bad things, but they are feeling some type of emotion. She’s a pop culture icon."...
Getting pampered as she read through the day's agenda in a hair & makeup chair, the "Mean Girls" starlet proceeded to strike a range of steamy poses for the upcoming ad campaign.
And while she's never shied away from showing a little skin, insiders tell that LiLo opted to use a body double for the most risque shots.
As for choosing Lindsay in spite of her legal drama, Jacobs initially told press, "I cast Lindsay because people are fascinated with her – they can either feel good or bad things, but they are feeling some type of emotion. She’s a pop culture icon."...
- 8/6/2010
- GossipCenter
Designer Marc Ecko declared Lindsay Lohan the "digital muse" for his new Cut & Sew ad campaign -- but a body double was subbed in for at least one of the raciest looks.Photos released by the designer prove a mask-wearing model provided the bombshell body - and Lindsay provided the famous mug - for a skin-baring shot that has swept the Web. Celebuzz tried contacting Ecko for clarification, but the designer and his camp have yet to return our inquiries. Marc initiially said of the campaign: I cast Lindsay because people are fascinated with her – they can either feel good...
- 8/5/2010
- by Celebuzz
- Celebuzz.com
It looks like the star will be released from rehab with just enough time to celebrate the launch of her handbags and shoot the campaign for the line!
Lindsay Lohan may not be around at the moment, but she seems to be busier than ever lately! Just after we found out she’s the face behind Marc Ecko Cut & Sew, we’re getting a sneak peek of her handbag collection’s today — but you don’t have to be in NYC to check out the totes, chain links, and wallets — you can browse them here! There are higher-hand handbags in the 6126 collection, with prices ranging from $250-$535, and a more affordable line entitled 7286, priced from $65-$170. So, what could you expect? Lindsay stayed true to her edgy line of leggings and clothing with her accessories collection, which includes lots of animal print, chain-like fringe and hardware. The bags are set...
Lindsay Lohan may not be around at the moment, but she seems to be busier than ever lately! Just after we found out she’s the face behind Marc Ecko Cut & Sew, we’re getting a sneak peek of her handbag collection’s today — but you don’t have to be in NYC to check out the totes, chain links, and wallets — you can browse them here! There are higher-hand handbags in the 6126 collection, with prices ranging from $250-$535, and a more affordable line entitled 7286, priced from $65-$170. So, what could you expect? Lindsay stayed true to her edgy line of leggings and clothing with her accessories collection, which includes lots of animal print, chain-like fringe and hardware. The bags are set...
- 8/5/2010
- by Christina
- HollywoodLife
Behind-the-scenes at the shoot with Lindsay Lohan.
Images from Marc Ecko’s latest campaign debuted yesterday with Lindsay Lohan in a starring role, only to have it revealed the body photographed for the ad doesn’t even belong to the actress.
The image, for his new “Cut & Sew” line, features Lindsay peeling off a black sweater, partially revealing her breasts and the rest of her underwear-clad body. Only thing is, those boobs don’t belong to the Mean Girls actress—her face was superimposed onto a model’s body to create composite images for the campaign.
Despite this strange take on her role as Marc’s muse, it was also reported the 24-year-old will make another post-jail appearance, this time in a digital hologram.
Before being locked away behind bars, Lilo apparently filmed four film noir-inspired skits with Double Exposure team Markus Klinko and Indriani with high-definition cameras and “augmented reality” technology.
Images from Marc Ecko’s latest campaign debuted yesterday with Lindsay Lohan in a starring role, only to have it revealed the body photographed for the ad doesn’t even belong to the actress.
The image, for his new “Cut & Sew” line, features Lindsay peeling off a black sweater, partially revealing her breasts and the rest of her underwear-clad body. Only thing is, those boobs don’t belong to the Mean Girls actress—her face was superimposed onto a model’s body to create composite images for the campaign.
Despite this strange take on her role as Marc’s muse, it was also reported the 24-year-old will make another post-jail appearance, this time in a digital hologram.
Before being locked away behind bars, Lilo apparently filmed four film noir-inspired skits with Double Exposure team Markus Klinko and Indriani with high-definition cameras and “augmented reality” technology.
- 8/5/2010
- by Arylene Westlake
- LaVish Channel
No, she hasn't left rehab yet, but Lindsay Lohan is entering the third dimension in a new ad campaign for the Marc Eko Cut & Sew collection.
Lohan, who shot this campaign before she was sentenced to jail and rehab, is set to appear in a series of four video skits, in which she coaxes Eko into going on a heist to steal time in various forms, such as a sexy ninja.
Shot in NYC by...
Lohan, who shot this campaign before she was sentenced to jail and rehab, is set to appear in a series of four video skits, in which she coaxes Eko into going on a heist to steal time in various forms, such as a sexy ninja.
Shot in NYC by...
- 8/4/2010
- Extra
Now that Inferno director Matthew Wilder has assured fans (and Dina) that Lindsay Lohan is 100 percent still playing Linda Lovelace, famed photographer Tyler Shields has released more photos of La Lohan as the porn star. The photo shoot was held a few months ago, pre-incarceration, at a hotel somewhere in the Valley. Um, gotta ask: Is Lindsay back to being a sex symbol? Many sure think so. Maxim features L.L. as their cover girl this month where they boast about how she's "sexy, funny, fearless and impossible to resist." Can't say we entirely agree. And designer Marc Ecko also snagged Linds for his most recent ad campaign, hailing her his "digital muse." Sorry, but are we...
- 8/4/2010
- E! Online
She may be stuck in rehab for the next three months, but that’s not stopping Lindsay Lohan from furthering her career in the fashion industry.
The “Mean Girls” actress is part of Marc Ecko’s “digital muse” interactive ad campaign in conjunction with his Fall 2010 Cut & Sew line.
As such, LiLo will appear in online video skits and various other media that will be featured on his new website.
Ecko told press, “I cast Lindsay because people are fascinated with her – they can either feel good or bad things, but they are feeling some type of emotion. She’s a pop culture icon.”...
The “Mean Girls” actress is part of Marc Ecko’s “digital muse” interactive ad campaign in conjunction with his Fall 2010 Cut & Sew line.
As such, LiLo will appear in online video skits and various other media that will be featured on his new website.
Ecko told press, “I cast Lindsay because people are fascinated with her – they can either feel good or bad things, but they are feeling some type of emotion. She’s a pop culture icon.”...
- 8/4/2010
- GossipCenter
Even though she's currently in rehab, Lindsay Lohan's career just might be on the rebound. Not only will she play porn actress Linda Lovelace, she's serving as the "digital muse" for designer Marc Ecko's Cut & Sew line, and is showing a fair amount of skin in new advertisements for the brand.A scantily-clad Lindsay will appear with Ecko in print and online ads depicting her as a "dangerous" blonde bombshell, the designer said: I cast Lindsay because people are fascinated with her – they can either feel good or bad things, but they are feeling some type of emotion. She’s a...
- 8/4/2010
- by Celebuzz
- Celebuzz.com
We're sure there's a reason Lindsay Lohan threw on a ninja mask and flashed some underboob for a secret shoot for Marc Ecko , but it doesn't really matter ... we got the pics, so check 'em out already ! Ok, now to the facts -- It was all part of Marc Ecko's secret "Muse" campaign directed by Markus Klinko and Indrani -- a secret he's had to keep under wraps for several months ... hence the mask.
- 8/4/2010
- by TMZ Staff
- TMZ
Troubled actress Lindsay Lohan might be locked up in a rehab facility but her racy pics have leaked. Prior to her jail time, Lindsay has flashed her underboob in a secret shoot for Marc Ecko and TMZ has obtained the racy images. According to the site, Marc picked her because he wanted someone, "whom fascinated us - for better or worse."
The site reported that the shots were part of Marc's secret "Muse" campaign and conducted back in May. In one shot, the 24-year-old star is seen throwing on a ninja mask and giving a glimpse to her underboob as she tries to pull off her clothes. Another picture, additionally, shows her laying down on a bed and showing off her body which is covered in a plain lingerie.
Lindsay's other revealing image which has also been outed is the picture of her gracing the cover of the September issue of Maxim,...
The site reported that the shots were part of Marc's secret "Muse" campaign and conducted back in May. In one shot, the 24-year-old star is seen throwing on a ninja mask and giving a glimpse to her underboob as she tries to pull off her clothes. Another picture, additionally, shows her laying down on a bed and showing off her body which is covered in a plain lingerie.
Lindsay's other revealing image which has also been outed is the picture of her gracing the cover of the September issue of Maxim,...
- 8/4/2010
- by AceShowbiz.com
- Aceshowbiz
Lindsay -- Stripped Down in Secret Fashion Shoot
We're sure there's a reason Lindsay Lohan threw on a ninja mask and flashed some underboob for a secret shoot for Marc Ecko, but it doesn't really matter ... we got the pics, so check 'em out already!
Ok, now to the facts -- It was all part of Marc Ecko's secret "Muse" campaign -- a secret he's had to keep under wraps for several months ... hence the mask.
TMZ has learned Lindsay posed for the shoot back in May -- right around the time she was getting into trouble with Judge Marsha Revel.
We're told Marc chose Lindsay because he wanted someone, "whom fascinated us -- for better or worse."
Well, mission accomplished.
Source: TMZ...
We're sure there's a reason Lindsay Lohan threw on a ninja mask and flashed some underboob for a secret shoot for Marc Ecko, but it doesn't really matter ... we got the pics, so check 'em out already!
Ok, now to the facts -- It was all part of Marc Ecko's secret "Muse" campaign -- a secret he's had to keep under wraps for several months ... hence the mask.
TMZ has learned Lindsay posed for the shoot back in May -- right around the time she was getting into trouble with Judge Marsha Revel.
We're told Marc chose Lindsay because he wanted someone, "whom fascinated us -- for better or worse."
Well, mission accomplished.
Source: TMZ...
- 8/4/2010
- by tmz
- Gossipvita
Lindsay Lohan was super busy taking her clothes off before she headed to the slammer. Right before she went to the pokey she agreed to do a secret shoot for fashion line Marc Ecko. Marc Ecko's secret "Muse" campaign was shot in May, just around the time she got in trouble with the Judge for skipping out on court hearings. TMZ obtained the photos in which Lindsay is seen nearly taking off her top and flashing her boobies. Apparently Marc chose Lindsay because he wanted someone "whom fascinated us -- for better or worse." We're not sure what the...
- 8/4/2010
- Hollyscoop.com
Vanessa Hudgens, who's made plenty a Best Dressed list with her fun and flirty style, is looking to join her Disney contemporaries like Miley Cyrus and Selena Gomez by launching her own fashion line.
The "High School Musical" star, who was the face of fashion line Red for Marc Ecko, told the Daily Record she sees design in her future. "[I will launch a fashion range] when I find the time and the right partner to do it," Hudgens said. "It would probably have seasons dedicated to different styles."
"I'm one who really mixes it up in my normal life," she continued. "I go from the kind of cowgirl to the bohemian to the Indian princess to the rocker to the God knows where. I'll probably be playing with certain extremes."
Before she gets work on playing fashion designer, Hudgens will play Mimi opposite Neil Patrick Harris in "Rent" at the Hollywood Bowl next month. Her movie "Beastly,...
The "High School Musical" star, who was the face of fashion line Red for Marc Ecko, told the Daily Record she sees design in her future. "[I will launch a fashion range] when I find the time and the right partner to do it," Hudgens said. "It would probably have seasons dedicated to different styles."
"I'm one who really mixes it up in my normal life," she continued. "I go from the kind of cowgirl to the bohemian to the Indian princess to the rocker to the God knows where. I'll probably be playing with certain extremes."
Before she gets work on playing fashion designer, Hudgens will play Mimi opposite Neil Patrick Harris in "Rent" at the Hollywood Bowl next month. Her movie "Beastly,...
- 7/19/2010
- icelebz.com
Vanessa Hudgens, who's made plenty a Best Dressed list with her fun and flirty style, is looking to join her Disney contemporaries like Miley Cyrus and Selena Gomez by launching her own fashion line.
The "High School Musical" star, who was the face of fashion line Red for Marc Ecko, told the Daily Record she sees design in her future. "[I will launch a fashion range] when I find the time and the right partner to do it," Hudgens said. "It would probably have seasons dedicated to different styles."
"I'm one who really mixes it up in my normal life," she continued. "I go from the kind of cowgirl to the bohemian to the Indian princess to the rocker to the God knows where. I'll probably be playing with certain extremes."
Before she gets work on playing fashion designer, Hudgens will play Mimi opposite Neil Patrick Harris in "Rent" at the Hollywood Bowl next month. Her movie "Beastly,...
The "High School Musical" star, who was the face of fashion line Red for Marc Ecko, told the Daily Record she sees design in her future. "[I will launch a fashion range] when I find the time and the right partner to do it," Hudgens said. "It would probably have seasons dedicated to different styles."
"I'm one who really mixes it up in my normal life," she continued. "I go from the kind of cowgirl to the bohemian to the Indian princess to the rocker to the God knows where. I'll probably be playing with certain extremes."
Before she gets work on playing fashion designer, Hudgens will play Mimi opposite Neil Patrick Harris in "Rent" at the Hollywood Bowl next month. Her movie "Beastly,...
- 7/19/2010
- icelebz.com
Now Mr. Hayward, I don't want you thinking about this right now. You've got way too many other things to focus on, and this should take a lower priority. But let's say, in a year or two, if Bp has not gone under, and the oil spill has been mostly cleaned up, and wildlife, fishing, and life in general begins to get back to some sense of order in the Gulf, your board should seriously consider a big change.
Change your name.
Since this tragedy started, designers and non-designers have been donating their best ideas and concepts to various blogs and Web sites to help rebrand Bp as they think you should be represented now. I must say, it's not pretty. Greenpeace has been running a contest. Some have even been posted here on Fc. I thought it might be nice to consider, just for a moment, what really needs...
Change your name.
Since this tragedy started, designers and non-designers have been donating their best ideas and concepts to various blogs and Web sites to help rebrand Bp as they think you should be represented now. I must say, it's not pretty. Greenpeace has been running a contest. Some have even been posted here on Fc. I thought it might be nice to consider, just for a moment, what really needs...
- 6/11/2010
- by Jamey Boiter
- Fast Company
After the devastating Gulf oil spill, I wrote a few weeks ago about Bp needing to look after their brand's soul and not worry too much about their brand image. But the longer this tragedy goes on, the more I wonder if this company ever had a soul. In the latest news, as Bp scrambles to stop the leak, the misguided brand is drowning in poor word choices that are making its failing efforts feel even worse.
Strategies to stop the leak are named "Top Kill," "Top Hat," "Hot Tap," "Junk Shot." They're using something called "Corexit" as the oil dispersant. We have heard that the explosion was caused by "dead batteries in the dead man's switch." What is up with these heinous words being spewed about like oil leaking into the Gulf? Who came up with these names? I know what a "dead man's switch" is, but given there...
Strategies to stop the leak are named "Top Kill," "Top Hat," "Hot Tap," "Junk Shot." They're using something called "Corexit" as the oil dispersant. We have heard that the explosion was caused by "dead batteries in the dead man's switch." What is up with these heinous words being spewed about like oil leaking into the Gulf? Who came up with these names? I know what a "dead man's switch" is, but given there...
- 5/28/2010
- by Jamey Boiter
- Fast Company
The articles and blogs are flying in my world about what Bp needs to do to fix their image in the shadow of this catastrophic disaster in the Gulf. Marketers and social media specialists are all gladly suggesting how to fix the Big Problem. But frankly, I'm not really concerned with Bp's brand image right now. I'm more concerned with their brand soul.
We all remember the Exxon Valdez accident, and the damage it caused, not only to the Alaskan shoreline but also to the brand for many years. And it's clear now that Exxon had built such a strong, emotive brand among consumers at the time that the brand's goodwill helped save the company from total collapse in the end.
So what's going to happen with Bp with what may be the worst man-made disaster in history? Does their brand have what it takes to overcome such a devastating blow?...
We all remember the Exxon Valdez accident, and the damage it caused, not only to the Alaskan shoreline but also to the brand for many years. And it's clear now that Exxon had built such a strong, emotive brand among consumers at the time that the brand's goodwill helped save the company from total collapse in the end.
So what's going to happen with Bp with what may be the worst man-made disaster in history? Does their brand have what it takes to overcome such a devastating blow?...
- 5/7/2010
- by Jamey Boiter
- Fast Company
We were first introduced to Jamey Boiter the same way we meet many of our favorite designers: As the subject of one of our Designers Accord case studies. His company, BOLTgroup had engineered a smart campaign to help introduce AirDye, a revolutionary synthetic textile made from recycled Pet bottles and dyed without water. But Jamey and his team--who were early adopters of the Designers Accord--had done more than convey the message of this sustainable product to a new audience. They had managed to attract the attention of famously finicky interiors and fashion industries, landing the fabric in hotel rooms and on runways shortly after the launch.
As brand principal at Bolt, Jamey leads all brand innovation, strategy, development, and graphic design teams for a dream list of clients like Kobalt Tools, Ryobi, Coca-Cola, Kraft, Izod, Nat Nast, Marc Ecko, and Phillips-Van Heusen. But what we were struck by the most...
As brand principal at Bolt, Jamey leads all brand innovation, strategy, development, and graphic design teams for a dream list of clients like Kobalt Tools, Ryobi, Coca-Cola, Kraft, Izod, Nat Nast, Marc Ecko, and Phillips-Van Heusen. But what we were struck by the most...
- 4/20/2010
- by Alissa Walker
- Fast Company
Need your customers to know your brand better? Expose yourself. That's what the shoe company Toms did with their One Day Without Shoes campaign earlier this month. The impact was amazing. A quarter of a million people participated in over 1,600 events worldwide, posting their photos, videos, and stories. The end result is brand building the right way--through consumer empathy.
The model set by Toms Shoes is admirable. Its brand reflects the compelling truths of the company with its One for One business model. For every pair of shoes sold, Toms gives a pair of shoes to a child in need. Can you imagine the brand capital that Toms is building throughout the world, just by being a good steward? Beyond the day without shoes, the Toms Web site invites users to get involved every day by telling Toms stories and hosting a "sole party." There are now Toms evangelists working...
The model set by Toms Shoes is admirable. Its brand reflects the compelling truths of the company with its One for One business model. For every pair of shoes sold, Toms gives a pair of shoes to a child in need. Can you imagine the brand capital that Toms is building throughout the world, just by being a good steward? Beyond the day without shoes, the Toms Web site invites users to get involved every day by telling Toms stories and hosting a "sole party." There are now Toms evangelists working...
- 4/20/2010
- by Jamey Boiter
- Fast Company
I live in a city of big banks. With headquarters for two of the top three U.S. financial institutions a short walk from my studio, they feel a bit like old friends. But when Bank of America recently declared it would drop its $35 overdraft fee because they had decided to listen to their customers, I thought, "Really? So what were you doing before?"
For many years, the most conservative brands on the landscape were financial ones. Consumers depended on these institutions to protect them and their assets, and to provide peace of mind, similar to airline brands. The brands had to exude an aura of confidence continuously through every touch point, so we as consumers felt safe with them.
But as big banking got bigger, risk taking got riskier and the retail side got more retail-like, they lost that sense of structure. Now many of those trusted institutions have failed.
For many years, the most conservative brands on the landscape were financial ones. Consumers depended on these institutions to protect them and their assets, and to provide peace of mind, similar to airline brands. The brands had to exude an aura of confidence continuously through every touch point, so we as consumers felt safe with them.
But as big banking got bigger, risk taking got riskier and the retail side got more retail-like, they lost that sense of structure. Now many of those trusted institutions have failed.
- 3/24/2010
- by Jamey Boiter
- Fast Company
Olivia Munn, riding a unicorn, flirting toplessly with a serpent, and otherwise cavorting with various creature of the wild? Complex magazine, have you been reading our dream diary again? The G4 geek goddess pretties up the April/May 2010 issue of Marc Ecko's esteemed publication and, while this seemingly doctored photo-shoot doesn't fully convince us of the existence of unicorns, Munn's ability to bring out the beast in even the most mild-mannered among us is quite real. Click through the photo gallery to join Olivia on her enchanted romp with some lucky woodland creatures.
- 3/23/2010
- by Celebuzz
- Celebuzz.com
Michael Atkinson, South Australian Attorney-General, has resigned his position. The controversial politician is almost single-handedly responsible for the lack of an R18+ rating for games in Australia. Atkinson, despite his resignation as Attorney-General, is planning to remain in parliament until the next election in 2004.
While I wouldn’t claim to know anything about how the Australian government is run, but his resignation should open the door for an R18+ game rating. That is, as long as his successor doesn’t share a similar anti-gaming agenda. I have a feeling this isn’t the last we’ve seen of Mr. Atkinson, though.
So get to work Australians! Institute an R18+ rating and you’ll soon have access to sweet games like Left 4 Dead 2, Manhunt, Bmx XXX, Postal 2… uh, Leisure Suit Larry: Magna Cum Laude, err, Marc Ecko’s Getting Up: Contents Under Pressure. Holy damn, Australia, maybe you better just leave...
While I wouldn’t claim to know anything about how the Australian government is run, but his resignation should open the door for an R18+ game rating. That is, as long as his successor doesn’t share a similar anti-gaming agenda. I have a feeling this isn’t the last we’ve seen of Mr. Atkinson, though.
So get to work Australians! Institute an R18+ rating and you’ll soon have access to sweet games like Left 4 Dead 2, Manhunt, Bmx XXX, Postal 2… uh, Leisure Suit Larry: Magna Cum Laude, err, Marc Ecko’s Getting Up: Contents Under Pressure. Holy damn, Australia, maybe you better just leave...
- 3/21/2010
- by Rory Young
- GameRant
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