The British satirical magazine "Private Eye" invariably referred to him by the unflattering nickname of "Sid Yobbo", and its long-term editor
Richard Ingrams called him "one of my favorite characters from fiction". It was the magazine's contention that Jameson exaggerated his working-class origins and cockney accent to make himself seem an ordinary, affable every-man type rather than the highly sophisticated, influential and ruthless media manipulator they claimed he actually was.