The Old Spice guy and iPad ads might be revolutionizing campaign ads, with candidates capitalizing on Internet memes to gain "viral votes." But in the age of YouTube, there's a huge potential downside for novice politicos with online videos: unintentional virality.
What might not have grabbed headlines on CNN--the smallest flub or faux pas--can make the rounds on social media in rapid fire. Clips that might seem innocent to politicians are e-mail forward fodder to a whole new generation of voters.
Think of Howard Dean's famous scream following his 2004 loss in the Iowa primary. Decades ago, this wouldn't have caused a peep, but in today's media landscape pundits his jarring howl dominated an entire news cycle. This process is severely exacerbated by the Web. Even in 2004, before YouTube and Facebook, the scream was endlessly blogged, remixed and mashed-up. Nowadays, candidates must be more careful than ever.
[youtube D5FzCeV0ZFc]
Which is why...
What might not have grabbed headlines on CNN--the smallest flub or faux pas--can make the rounds on social media in rapid fire. Clips that might seem innocent to politicians are e-mail forward fodder to a whole new generation of voters.
Think of Howard Dean's famous scream following his 2004 loss in the Iowa primary. Decades ago, this wouldn't have caused a peep, but in today's media landscape pundits his jarring howl dominated an entire news cycle. This process is severely exacerbated by the Web. Even in 2004, before YouTube and Facebook, the scream was endlessly blogged, remixed and mashed-up. Nowadays, candidates must be more careful than ever.
[youtube D5FzCeV0ZFc]
Which is why...
- 10/20/2010
- by Austin Carr
- Fast Company
The most perfect pop song of the summer comes not from Lady Gaga, or Beyoncé, or a fantastical combination of Vampire Weekend, Best Coast, and Kid Cudi, but from the progeny of Florida Republican state representative Mike Weinstein. Meet Scott Leigh—né Weinstein—the musician responsible for the campaign anthem “Mike Weinstein (Representing District 19)” and the auteur behind its accompanying video. “I used to sing and dance all over the country,” he told the Daily Caller. “I am a very artsy person and I was able to do a lot with this video.” Do not dismiss this as mere hyperbole! There is indeed a lot happening in this video: break-ish dancing, concerts, coordinated outfits, a slide show of family photos, and a special cameo from the candidate himself at the 1:39 mark.
- 7/8/2010
- Vanity Fair
Oh, advertising. Oh, politics. Oh, Florida. Let’s watch Florida state representative Mike Weinstein’s campaign video: Whenever I watch Glee I get annoyed that the singing is so obviously pre-recorded. I don’t mind that here, even when we are to believe that the singer is live at some Rockin’ District 19 Florida bar (in 1992). This video really portrays Florida to be a place of singin’, dancin’, backflipin’, diversity and Mike Weinstein. Reports Daily Caller: Weinstein’s son Scott, who goes by his stage name Scott Leigh and runs his own entertainment company, produced the campaign ad. Leigh said he approached his father to do the ad because he had the experience and ability to do it at a low cost to the campaign.“I know some people in the biz and really our only big costs were the cameraman and rental of the venue.” Leigh explained further, “He isn...
- 7/8/2010
- by Sarah Walker
- BestWeekEver
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.