(Welcome to Tales from the Box Office, our column that examines box office miracles, disasters, and everything in between, as well as what we can learn from them.)
Horror movies might be snubbed by snobs and ignored by the Oscars, but they've never gone out of fashion for one simple reason: horror makes money. Other genres, from westerns to rom-coms, have risen and fallen at the box office, but horror is the true final girl of cinema. That's a lesson that Blumhouse Productions founder Jason Blum took to heart after "Paranormal Activity" became the most profitable horror movie of all time, building his studio up around a model of producing low-budget horror movies with massive returns at the box office.
It's a model that has taken Blumhouse from strength to strength over the last decade, and yet Blum still had doubters when he set his sights on an adaptation of...
Horror movies might be snubbed by snobs and ignored by the Oscars, but they've never gone out of fashion for one simple reason: horror makes money. Other genres, from westerns to rom-coms, have risen and fallen at the box office, but horror is the true final girl of cinema. That's a lesson that Blumhouse Productions founder Jason Blum took to heart after "Paranormal Activity" became the most profitable horror movie of all time, building his studio up around a model of producing low-budget horror movies with massive returns at the box office.
It's a model that has taken Blumhouse from strength to strength over the last decade, and yet Blum still had doubters when he set his sights on an adaptation of...
- 10/30/2023
- by Hannah Shaw-Williams
- Slash Film
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