The cola war between Coke and Pepsi is extending to the Ipl turf, with Coca Cola replacing rival PepsiCo as sponsors of Mumbai Indians and Kings XI Punjab in the fourth season of the T20 league. With the new tie-ups, Coca Cola will be sponsoring five out of the ten Ipl teams ready for the cricket battle between April 8 and May 28. Coca Cola that has been associated with Delhi Daredevils and Kolkata Knight Riders in the previous seasons, said it will also become the sponsor of Mumbai Indians, Deccan Chargers and Kings XI Punjab. According to industry sources, the company will spend about Rs 50 crore during the tournament to promote its brands across media platforms. "We have extended our association with Ipl by partnering with three new teams. The teams that we are sponsoring belong to markets that are very important for Coca Cola," Coca Cola India Director Marketing Wasim Basir said.
- 4/6/2011
- Filmicafe
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