Traditional TV upfronts have been trumped by the newer, shinier digital NewFronts for “the first time ever,” United Entertainment Group President and CEO Jarrod Moses told TheWrap. And there’s nothing the linear, traditional channels can do about it. “The networks didn’t spend all their pilot money, because all the other ancillary distributors are buying up the creative before the networks get a chance to,” Moses said. Before the broadcast nets took the stage to show off and sell off their latest programming lineups to potential advertisers, Moses warned industry watchers to keep expectations low — at least from an...
- 5/11/2015
- by Tony Maglio
- The Wrap
Dje Holdings, the parent of giant public-relations firm Edelman, has entered into a joint venture with UTA along with United Entertainment Group and its founder, Jarrod Moses, to form a new entertainment, sports and "experiential" marketing agency. The partners are set to announce Tuesday that the joint venture will be known as United Entertainment Group, a Dje Company. Dje will be the majority stakeholder, with Moses and UTA having slightly smaller stakes. Moses founded United Entertainment Group in 2007 as a joint venture between himself and UTA. The newly structured company will specialize in developing entertainment-based platforms for various brands.
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- 10/7/2014
- by Paul Bond
- The Hollywood Reporter - Movie News
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