#ExpectTheUnexpected goes the tag line of the latest Yrf offering – Detective Byomkesh Bakshy! And with the digital campaign of their latest – Yash Raj Films reaffirms their status as the trend setters in the digital arena. Always being amongst the foremost to embrace the latest technology and use it innovatively to create a digital stir, this production house came up with an interesting digital campaign for Detective Byomkesh Bakshy.
Key innovations of their digital media campaign included:
1) Skype: Using the Skype web and mobile platform, Detective Byomakesh Bakshy! was the first Bollywood film to realize and leverage the immense reach of this platform by advertising on it.
2) Video Captchas: Till date, Captchas have been traditionally been used in the computing world to differentiate whether or not the user is human. Advertising on Captcha’s was an unheard of thing for a Bollywood film – that is until Detective Byomkesh Bakshy! came into the picture.
Key innovations of their digital media campaign included:
1) Skype: Using the Skype web and mobile platform, Detective Byomakesh Bakshy! was the first Bollywood film to realize and leverage the immense reach of this platform by advertising on it.
2) Video Captchas: Till date, Captchas have been traditionally been used in the computing world to differentiate whether or not the user is human. Advertising on Captcha’s was an unheard of thing for a Bollywood film – that is until Detective Byomkesh Bakshy! came into the picture.
- 4/5/2015
- by Press Releases
- Bollyspice
Kill Dil, the much awaited movie of the year starring Ranveer Singh, Parineeti Chopra, Ali Zafar and Govinda has broken new ground on digital. Using the hashtag #WillKillFor, the individual character posters kicked in showcasing one unique trait of each one of them and tapped into their extensive fan base to connect with audiences.
The website www.killdil.com took this to the next level with a live twitter feed showcasing the number of tweets received and the top contenders. Fans felt active with every word they wrote, every hashtag they used. Within a span of 5 days, #WillKillFor saw 35 thousand plus tweets reaching over 3 million users and clocking around 50 thousand visits a day on the website.
But why stop at live tweet integration on websites… Yrf took it further to the next level and embedded these tweets into the film’s promotional banners. The digital media lead campaign for the...
The website www.killdil.com took this to the next level with a live twitter feed showcasing the number of tweets received and the top contenders. Fans felt active with every word they wrote, every hashtag they used. Within a span of 5 days, #WillKillFor saw 35 thousand plus tweets reaching over 3 million users and clocking around 50 thousand visits a day on the website.
But why stop at live tweet integration on websites… Yrf took it further to the next level and embedded these tweets into the film’s promotional banners. The digital media lead campaign for the...
- 9/29/2014
- by Press Releases
- Bollyspice
Mumbai, India -- It stars a hard-core adult film actress and has a title that would appear to leave little to the imagination. But it's not a porn movie – Bollywood is certainly not ready for that.
"Jism 2" – the word means "body" in Hindi language – will be released across India on Friday, promising to be one of the most graphic films in Bollywood history. It shows no frontal nudity – government censors monitoring a film industry that long refused to show onscreen kissing would never clear that. But with its oil massages and fantastic lingerie, the film is pushing the ever-widening sexual boundaries enjoyed by many in urban India.
At the same time, growing sexual freedom has sparked a backlash by traditionalists who have torn down its risque poster, led a crackdown on bars in Mumbai and even advocated an informal curfew for women.
First, a few words about the movie's title.
"Jism 2" – the word means "body" in Hindi language – will be released across India on Friday, promising to be one of the most graphic films in Bollywood history. It shows no frontal nudity – government censors monitoring a film industry that long refused to show onscreen kissing would never clear that. But with its oil massages and fantastic lingerie, the film is pushing the ever-widening sexual boundaries enjoyed by many in urban India.
At the same time, growing sexual freedom has sparked a backlash by traditionalists who have torn down its risque poster, led a crackdown on bars in Mumbai and even advocated an informal curfew for women.
First, a few words about the movie's title.
- 8/3/2012
- by AP
- Huffington Post
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