Things have changed a lot in the last few years so it's a new frontier. We hope to continue to have the luxury of being a part of it. Come to think of it, since it is no longer frowned upon to use your songs in ad campaigns, should we consider aligning ourselves with Corporate America? Something tells me that "Rise Today" would be the perfect anthem for Viagra.
As a whole, I would best describe Alter Bridge as the "Cockroach of Rock and Roll." No matter how many times people try to step on us, or flush us down the toilet, we keep coming back for more. We tend to be stubborn and resilient like that.