In his first open letter to the YouTube community this week, newly appointed CEO Neal Mohan dropped an eye-popping statistic about YouTube’s gaming efforts: Total views for gaming-related content crossed 2 trillion during the year. And as of December 2022, a YouTube rep told The Hollywood Reporter that gaming-related content brought in more than 500 million logged-in daily active viewers and more than 120 billion hours of watch time.
Suffice it to say that gaming content — which can span livestreams to traditional on-demand video — is massively popular on YouTube, which launched YouTube Gaming nearly eight years ago to compete with Amazon’s Twitch. Since then, the division has attracted top Twitch talent like Ludwig (Ludwig Ahgren), DrLupo (Benjamin Lupo), TimTheTatman (Tim Betar), Valkyrae (Rachell Hofstetter), Myth (Ali Kabbani), CouRage (Jack Dunlop) and LazarBeam (Lannan Eacott) for exclusive deals and brought gaming-friendly features like channel memberships and super chat to the main YouTube experience.
Suffice it to say that gaming content — which can span livestreams to traditional on-demand video — is massively popular on YouTube, which launched YouTube Gaming nearly eight years ago to compete with Amazon’s Twitch. Since then, the division has attracted top Twitch talent like Ludwig (Ludwig Ahgren), DrLupo (Benjamin Lupo), TimTheTatman (Tim Betar), Valkyrae (Rachell Hofstetter), Myth (Ali Kabbani), CouRage (Jack Dunlop) and LazarBeam (Lannan Eacott) for exclusive deals and brought gaming-friendly features like channel memberships and super chat to the main YouTube experience.
- 3/6/2023
- by J. Clara Chan
- The Hollywood Reporter - Movie News
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YouTube has hired Leo Olebe, a games partnerships executive at parent company Google, to lead the video giant’s gaming division, a Google spokesperson told The Hollywood Reporter.
Olebe will fill the top gaming executive role at YouTube roughly nine months after Ryan Wyatt, YouTube’s former head of gaming, exited in February to become the CEO of the Web3 company Polygon Studios.
At Google, Olebe currently leads the games partnerships team for Google Play, where he works closely with developers and publishers. He previously spent more than five years at Facebook, now known as Meta, where he led the company’s global games partnerships and business development and launched Facebook Gaming’s Black gaming creator program.
Olebe will join YouTube as the company has begun poaching a number of top gamers — including Benjamin Lupo (“DrLupo”), Tim Betar (“TimTheTatman“), Rachell Hofstetter (“Valkyrae”), Elliott...
YouTube has hired Leo Olebe, a games partnerships executive at parent company Google, to lead the video giant’s gaming division, a Google spokesperson told The Hollywood Reporter.
Olebe will fill the top gaming executive role at YouTube roughly nine months after Ryan Wyatt, YouTube’s former head of gaming, exited in February to become the CEO of the Web3 company Polygon Studios.
At Google, Olebe currently leads the games partnerships team for Google Play, where he works closely with developers and publishers. He previously spent more than five years at Facebook, now known as Meta, where he led the company’s global games partnerships and business development and launched Facebook Gaming’s Black gaming creator program.
Olebe will join YouTube as the company has begun poaching a number of top gamers — including Benjamin Lupo (“DrLupo”), Tim Betar (“TimTheTatman“), Rachell Hofstetter (“Valkyrae”), Elliott...
- 10/19/2022
- by J. Clara Chan
- The Hollywood Reporter - Movie News
Click here to read the full article.
Ali Kabbani, the pro gamer known as “Myth,” is leaving Twitch to stream and post videos exclusively with YouTube Gaming.
The creator follows other Twitch stars who have recently left the Amazon-owned streaming platform for YouTube, including Benjamin Lupo (“DrLupo”), Tim Betar (“TimTheTatman“), Rachell Hofstetter (“Valkyrae”), Elliott Watkins (“Muselk”) and Lannan Eacott (“LazarBeam”).
Though Kabbani first launched his YouTube channel in 2013, Kabbani rapidly rose in popularity on Twitch, where he has garnered 7.4 million followers since joining in 2016. The gamer is known for playing titles like Fortnite and Valorant and is one of the most popular streamers on Twitch.
Speaking with The Hollywood Reporter, Kabbani said his desire to grow his career beyond streaming helped inform his decision to jump to YouTube.
“I’ve kind of had this shift of being a professional gamer and being like this dedicated, sweaty gamer kid, to being...
Ali Kabbani, the pro gamer known as “Myth,” is leaving Twitch to stream and post videos exclusively with YouTube Gaming.
The creator follows other Twitch stars who have recently left the Amazon-owned streaming platform for YouTube, including Benjamin Lupo (“DrLupo”), Tim Betar (“TimTheTatman“), Rachell Hofstetter (“Valkyrae”), Elliott Watkins (“Muselk”) and Lannan Eacott (“LazarBeam”).
Though Kabbani first launched his YouTube channel in 2013, Kabbani rapidly rose in popularity on Twitch, where he has garnered 7.4 million followers since joining in 2016. The gamer is known for playing titles like Fortnite and Valorant and is one of the most popular streamers on Twitch.
Speaking with The Hollywood Reporter, Kabbani said his desire to grow his career beyond streaming helped inform his decision to jump to YouTube.
“I’ve kind of had this shift of being a professional gamer and being like this dedicated, sweaty gamer kid, to being...
- 7/11/2022
- by J. Clara Chan
- The Hollywood Reporter - Movie News
YouTube Gaming has poached one of Twitch’s top streamers. DrLupo, who signed an exclusive livestreaming deal with Twitch in 2019, has forged a new deal that’ll see him broadcasting only on YouTube. The streamer (real name Benjamin Lupo) has 4.5 million followers on Twitch and 1.73 million subscribers on YouTube, where he’s been posting recordings […]
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- 8/30/2021
- by James Hale
- Tubefilter.com
This past Saturday afternoon, e-sports star Benjamin Lupo set off on a mission to raise $2 million in 24 hours for St. Jude Children’s Research Hospital.
The 32-year-old husband and father from Omaha, Neb. is better known as DrLupo to the 3.5 million followers that have made him one of the most popular personalities on the gaming live-streaming platform Twitch. He’s held the modern equivalent of a “pick up the phone right now” telethon for St. Jude on his Twitch channel for the past few years.
This time, Lupo committed to a gaming marathon on the weekend before Christmas with the goal of breaking his personal best record of raising $700,000 in a day for St. Jude, the renowned hospital and medical research institution in Memphis, Tenn., for children facing catastrophic illnesses.
In the end, Lupo’s 24-hour live stream pulled in $2.3 million, assisted by a $1 million donation from Twitch. By the final hour,...
The 32-year-old husband and father from Omaha, Neb. is better known as DrLupo to the 3.5 million followers that have made him one of the most popular personalities on the gaming live-streaming platform Twitch. He’s held the modern equivalent of a “pick up the phone right now” telethon for St. Jude on his Twitch channel for the past few years.
This time, Lupo committed to a gaming marathon on the weekend before Christmas with the goal of breaking his personal best record of raising $700,000 in a day for St. Jude, the renowned hospital and medical research institution in Memphis, Tenn., for children facing catastrophic illnesses.
In the end, Lupo’s 24-hour live stream pulled in $2.3 million, assisted by a $1 million donation from Twitch. By the final hour,...
- 12/25/2019
- by Cynthia Littleton
- Variety Film + TV
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