Warner Premiere, the recently launched direct-to-DVD and direct-to-platform production arm of Warner Bros. Entertainment, has staffed its senior executive ranks as it gets ready to be fully operational for 2007.
The division, created in August and run by Diane Nelson, has hired Irika Slavin as senior vp marketing, Geoff Shaevitz as vp production, Sean Wimmer as vp postproduction, Stephanie Schroeder as vp business affairs and Eva Davis as vp acquisitions.
"Starting a new business unit can be daunting, but I could not have a better executive team in place for this undertaking," Nelson said. "Since our operation combines elements of traditional production, distribution and marketing with a new and constantly evolving business model, we sought executives at the top of their game, with the versatility to break new ground, push the envelope and truly establish Warner Premiere as the leader in direct-to-DVD and emerging platform space. Irika, Geoff, Sean, Stephanie and Eva each bring a unique skill set to their new posts as well as a shared enthusiasm and forward-focused outlook that will serve us well."
Before joining Warner Premiere, Slavin was vp global brand management at Warners, and was responsible for managing the Batman Begins, V for Vendetta and The Ant Bully properties as well as the company's rebranding efforts for Warners-owned DC Comics and the introduction of that company's new logo.
The division, created in August and run by Diane Nelson, has hired Irika Slavin as senior vp marketing, Geoff Shaevitz as vp production, Sean Wimmer as vp postproduction, Stephanie Schroeder as vp business affairs and Eva Davis as vp acquisitions.
"Starting a new business unit can be daunting, but I could not have a better executive team in place for this undertaking," Nelson said. "Since our operation combines elements of traditional production, distribution and marketing with a new and constantly evolving business model, we sought executives at the top of their game, with the versatility to break new ground, push the envelope and truly establish Warner Premiere as the leader in direct-to-DVD and emerging platform space. Irika, Geoff, Sean, Stephanie and Eva each bring a unique skill set to their new posts as well as a shared enthusiasm and forward-focused outlook that will serve us well."
Before joining Warner Premiere, Slavin was vp global brand management at Warners, and was responsible for managing the Batman Begins, V for Vendetta and The Ant Bully properties as well as the company's rebranding efforts for Warners-owned DC Comics and the introduction of that company's new logo.
- 12/19/2006
- The Hollywood Reporter - Movie News
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