Donald Trump Jr.’s passion project, Field Ethos, is a print magazine, website, retail store and travel agency designed to bring the great outdoors back to the average American.
Founded in 2021 by Trump Jr. and business partner Jason Vincent, “the great outdoors” focused lifestyle magazine attempts to show off a rugged way of life away from the mountains of content and media being pushed out into the world. A majority of articles posted on the site describe hunting adventures, fishing encounters and culinary experiences.
Field Ethos’s branding has a simple aesthetic that appeals to hunting and globetrotting connoisseurs with the wealth and time to afford expeditions and pricey gear – even the mugs in the Field Ethos store start at $29.
While Field Ethos is not considered a political platform, the magazine’s brand does align with many right-leaning views, particularly those of hunters who tend to be more conservative.
The podcast that Trump Jr.
Founded in 2021 by Trump Jr. and business partner Jason Vincent, “the great outdoors” focused lifestyle magazine attempts to show off a rugged way of life away from the mountains of content and media being pushed out into the world. A majority of articles posted on the site describe hunting adventures, fishing encounters and culinary experiences.
Field Ethos’s branding has a simple aesthetic that appeals to hunting and globetrotting connoisseurs with the wealth and time to afford expeditions and pricey gear – even the mugs in the Field Ethos store start at $29.
While Field Ethos is not considered a political platform, the magazine’s brand does align with many right-leaning views, particularly those of hunters who tend to be more conservative.
The podcast that Trump Jr.
- 3/7/2024
- by Anushka Desai
- Uinterview
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