The peak TV era may be over, but free, ad-supported streaming television is continuing to boom.
With more than 1,500 Fast channels now operating in the U.S., though, is there a risk of that vast array of offerings overwhelming consumers and bogging down the programmers and distributors trying to manage them all?
The consensus among five executives speaking on a panel Tuesday at NATPE: The risk is indeed real, but as with all industry booms, the glut of channels is forcing all stakeholders to raise their games. The result could be improved financial results and a better experience for viewers.
“There were channels when we started that were really just slapped together,” said Laura Florence, SVP Global Fast Channels for Fremantle. The test for any channel should be, she added, “Will viewers stay through a 2-minute ad break for it?” As the multi-billion-dollar Fast segment continues to evolve, programmers, advertisers...
With more than 1,500 Fast channels now operating in the U.S., though, is there a risk of that vast array of offerings overwhelming consumers and bogging down the programmers and distributors trying to manage them all?
The consensus among five executives speaking on a panel Tuesday at NATPE: The risk is indeed real, but as with all industry booms, the glut of channels is forcing all stakeholders to raise their games. The result could be improved financial results and a better experience for viewers.
“There were channels when we started that were really just slapped together,” said Laura Florence, SVP Global Fast Channels for Fremantle. The test for any channel should be, she added, “Will viewers stay through a 2-minute ad break for it?” As the multi-billion-dollar Fast segment continues to evolve, programmers, advertisers...
- 1/17/2024
- by Dade Hayes
- Deadline Film + TV
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In the ongoing battle for streaming supremacy, a surprising contender has emerged in the form of Fast channels — free ad-supported streaming television, a hybrid of the new and the old.
According to Pluto TV’s global SVP and head of consumer marketing Valerie Kaplan, Fast isn’t the future, it’s the present tense.
“I think Fast is now,” Kaplan told TheWrap’s co-executive editor Adam Chitwood during a panel titled Fast Forward Thinking: Innovations and Strategies in Ad-Supported Streaming Wednesday at TheGrill, the publication’s annual business conference.
She continued, “It’s projected to reach $6 billion in revenue in 2023, with double that in coming years.”
On the panel, Kaplan was joined by Patrick Courtney, Fuse Media’s head of digital and business development; Beth Anderson, BBC Studios SVP...
In the ongoing battle for streaming supremacy, a surprising contender has emerged in the form of Fast channels — free ad-supported streaming television, a hybrid of the new and the old.
According to Pluto TV’s global SVP and head of consumer marketing Valerie Kaplan, Fast isn’t the future, it’s the present tense.
“I think Fast is now,” Kaplan told TheWrap’s co-executive editor Adam Chitwood during a panel titled Fast Forward Thinking: Innovations and Strategies in Ad-Supported Streaming Wednesday at TheGrill, the publication’s annual business conference.
She continued, “It’s projected to reach $6 billion in revenue in 2023, with double that in coming years.”
On the panel, Kaplan was joined by Patrick Courtney, Fuse Media’s head of digital and business development; Beth Anderson, BBC Studios SVP...
- 10/5/2023
- by Scott Mendelson
- The Wrap
Speakers for TheGrill 2023 from across entertainment, media and tech industries joined TheWrap for dinner at Tesse Restaurant on Tuesday, kicking off the annual conference.
Attendees included Mattel chairman and CEO Ynon Kreiz, president of worldwide marketing for Warner Bros. Pictures Group Josh Goldstine, director of computer science and AI laboratory at MIT Daniela Rus, chairman of Global Television Studios and Sony Pictures entertainment corporate development Ravi Ahuja, and other industry-leading figures.
WrapPRO’s flagship event is being held on Wednesday at 1 Hotel in West Hollywood. Attendees are being treated to expert speakers and panels discussing topics including the future of the entertainment industry, M&a, streaming, AI and more.
Photo by Ted Soqui
Peter Csathy and Sharon Waxman, Founder and Editor-in-Chief, TheWrap, TheGrill 2023 Dinner at the Tesse Restaurant
Photo by Ted Soqui
Sharon Waxman, Ravi Ahuja, Chairman, Global Television Studios and Sony Pictures Entertainment Corporate Development, and Edward Menicheschi, President...
Attendees included Mattel chairman and CEO Ynon Kreiz, president of worldwide marketing for Warner Bros. Pictures Group Josh Goldstine, director of computer science and AI laboratory at MIT Daniela Rus, chairman of Global Television Studios and Sony Pictures entertainment corporate development Ravi Ahuja, and other industry-leading figures.
WrapPRO’s flagship event is being held on Wednesday at 1 Hotel in West Hollywood. Attendees are being treated to expert speakers and panels discussing topics including the future of the entertainment industry, M&a, streaming, AI and more.
Photo by Ted Soqui
Peter Csathy and Sharon Waxman, Founder and Editor-in-Chief, TheWrap, TheGrill 2023 Dinner at the Tesse Restaurant
Photo by Ted Soqui
Sharon Waxman, Ravi Ahuja, Chairman, Global Television Studios and Sony Pictures Entertainment Corporate Development, and Edward Menicheschi, President...
- 10/4/2023
- by Natalie Korach
- The Wrap
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