Banijay Takes Full Control Of Beyond And Prepares For Rebrand
Banijay has taken full control of Mythbusters firm Beyond International and intends to rename and rebrand the Australian outfit as the “necessary integration process” kicks off. The circa-30M acquisition was first revealed in October last year, giving the acquisitive French powerhouse control of an 8,000-hour catalog including factual hits such as Highway Thru Hell, Heavy Rescue: 401, Massive Engineering Mistakes, Halifax: Retribution and Deadly Women. The move leaves distributor Banijay Rights, which shops the likes of MasterChef and Big Brother, with a circa-130,000 hour catalog. Today, Banijay took full control and a spokeswoman said the intention is that “[Beyond’s] distribution activities will fall under Banijay Rights’ name.” The acquisition was carried out via a Scheme Implementation Deed which, once implemented, means Beyond ceases to be publicly traded. Beyond Managing Director and CEO Mikael Borglund is remaining in his current role. Banijay...
Banijay has taken full control of Mythbusters firm Beyond International and intends to rename and rebrand the Australian outfit as the “necessary integration process” kicks off. The circa-30M acquisition was first revealed in October last year, giving the acquisitive French powerhouse control of an 8,000-hour catalog including factual hits such as Highway Thru Hell, Heavy Rescue: 401, Massive Engineering Mistakes, Halifax: Retribution and Deadly Women. The move leaves distributor Banijay Rights, which shops the likes of MasterChef and Big Brother, with a circa-130,000 hour catalog. Today, Banijay took full control and a spokeswoman said the intention is that “[Beyond’s] distribution activities will fall under Banijay Rights’ name.” The acquisition was carried out via a Scheme Implementation Deed which, once implemented, means Beyond ceases to be publicly traded. Beyond Managing Director and CEO Mikael Borglund is remaining in his current role. Banijay...
- 1/4/2023
- by Max Goldbart and Zac Ntim
- Deadline Film + TV
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