EarthX, the Texas-based environmental group building out its presence in TV and streaming, has appointed six senior execs with experience from Discovery networks and Ride TV.
The appointments cover areas such as content, global distribution, marketing, production, finance, ad sales and impact.
Michael Fletcher, who co-founded and ran Ride TV for a decade, was named Co-CEO of EarthX earlier this year. His charge is to bolster the media operation of the organization, whose expo, conference, film festival and other activities have translated to a significant streaming profile. In 2019, its annual April confab drew more than 177,000 attendees, 2,000 environmental leaders and 750-plus exhibitors. In 2020, the event was held virtually due to Covid and drew more than 570,000 live-stream views across 171 countries. Streaming service EarthxTV, which was initially found only via a website, is now a widely distributed app available via major gateways like Roku and Amazon Fire TV as well as many other distribution points.
The appointments cover areas such as content, global distribution, marketing, production, finance, ad sales and impact.
Michael Fletcher, who co-founded and ran Ride TV for a decade, was named Co-CEO of EarthX earlier this year. His charge is to bolster the media operation of the organization, whose expo, conference, film festival and other activities have translated to a significant streaming profile. In 2019, its annual April confab drew more than 177,000 attendees, 2,000 environmental leaders and 750-plus exhibitors. In 2020, the event was held virtually due to Covid and drew more than 570,000 live-stream views across 171 countries. Streaming service EarthxTV, which was initially found only via a website, is now a widely distributed app available via major gateways like Roku and Amazon Fire TV as well as many other distribution points.
- 11/22/2021
- by Dade Hayes
- Deadline Film + TV
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