The Rubik’s Cube is getting the big screen treatment.
Ashok Amritraj’s Hyde Park Entertainment Group and Endeavor Content have partnered with the eponymous brand for a feature film based on the best-selling puzzle toy. Hyde Park is also working with Endeavor Content-backed “The Wall” producer Glassman Media for a game show based on the Rubik’s Cube.
The film — details of which are still sparse — will be produced by Amritraj and executive produced by Priya Amritraj and Addison Mehr for Hyde Park. Meanwhile, the game show will be executive produced by Amritraj and Andrew Glassman of Glassman Media.
One of the most recognizable global toys around, 450 million Rubik’s Cubes have been sold around the world. Created by Hungarian sculptor and architecture professor Erno Rubik in 1974, the toy requires the player to unlock a web of six, mixed-up colors, twisting the cube to show just one color per side.
Ashok Amritraj’s Hyde Park Entertainment Group and Endeavor Content have partnered with the eponymous brand for a feature film based on the best-selling puzzle toy. Hyde Park is also working with Endeavor Content-backed “The Wall” producer Glassman Media for a game show based on the Rubik’s Cube.
The film — details of which are still sparse — will be produced by Amritraj and executive produced by Priya Amritraj and Addison Mehr for Hyde Park. Meanwhile, the game show will be executive produced by Amritraj and Andrew Glassman of Glassman Media.
One of the most recognizable global toys around, 450 million Rubik’s Cubes have been sold around the world. Created by Hungarian sculptor and architecture professor Erno Rubik in 1974, the toy requires the player to unlock a web of six, mixed-up colors, twisting the cube to show just one color per side.
- 1/3/2021
- by Manori Ravindran
- Variety Film + TV
A movie based on the invention of the iconic, colorful 3D puzzle toy the Rubik’s Cube is in the works from Ashok Amritraj’s Hyde Park Entertainment Group and Endeavor Content.
The film — produced by Amritraj and executive produced by Priya Amritraj and Addison Mehr for Hyde Park — will be about how Professor Erno Rubik’s toy became a pop culture phenomenon in the ’80s and beyond. No specific logline was given.
Hyde Park is also developing a game show centered around the toy brand along with Glassman Media (“The Wall”), an Endeavor Content Company. The game show will be executive produced by Amritraj and Andrew Glassman of Glassman Media.
The Rubik’s Cube was invented by Erno Rubik in 1974 and was licensed as a toy in 1980. To date, over 450 million Rubik’s Cubes have been sold around the world. Since 2018, amateur and professional “speedcubers” from all over the world have faced each other,...
The film — produced by Amritraj and executive produced by Priya Amritraj and Addison Mehr for Hyde Park — will be about how Professor Erno Rubik’s toy became a pop culture phenomenon in the ’80s and beyond. No specific logline was given.
Hyde Park is also developing a game show centered around the toy brand along with Glassman Media (“The Wall”), an Endeavor Content Company. The game show will be executive produced by Amritraj and Andrew Glassman of Glassman Media.
The Rubik’s Cube was invented by Erno Rubik in 1974 and was licensed as a toy in 1980. To date, over 450 million Rubik’s Cubes have been sold around the world. Since 2018, amateur and professional “speedcubers” from all over the world have faced each other,...
- 1/3/2021
- by Brian Welk
- The Wrap
Ashok Amritraj’s Hyde Park Entertainment Group and Endeavor Content are teaming for a big feature take of famed global-selling toy, the Rubik’s Cube.
Hyde Park is also partnering with Glassman Media (The Wall), an Endeavor Content Company, to create a game show based on the global brand.
The combination puzzle was invented by Hungarian sculptor and professor of architecture, Erno Rubik, in 1974. The puzzle was licensed by Rubik to be sold by Ideal Toy Corp. in 1980. To date, the Rubik’s Cube has sold over 450M cubes worldwide. Since 2018, amateur and professional speedcubers from all over the world have faced each other battling for the chance to prove their skills in the Rubik’s Cube World Championship Finals
at Boston.
The Rubik’s Feature Film will be produced by Amritraj and Executive Produced by Priya Amritraj and Addison Mehr for Hyde Park. The Game Show will be Executive...
Hyde Park is also partnering with Glassman Media (The Wall), an Endeavor Content Company, to create a game show based on the global brand.
The combination puzzle was invented by Hungarian sculptor and professor of architecture, Erno Rubik, in 1974. The puzzle was licensed by Rubik to be sold by Ideal Toy Corp. in 1980. To date, the Rubik’s Cube has sold over 450M cubes worldwide. Since 2018, amateur and professional speedcubers from all over the world have faced each other battling for the chance to prove their skills in the Rubik’s Cube World Championship Finals
at Boston.
The Rubik’s Feature Film will be produced by Amritraj and Executive Produced by Priya Amritraj and Addison Mehr for Hyde Park. The Game Show will be Executive...
- 1/3/2021
- by Anthony D'Alessandro
- Deadline Film + TV
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