Los Angeles — Sony Corp. is taking a deeper dive into ultrahigh-definition video as it comes out Friday with "After Earth," the first of Sony's three movies this year both shot and presented in the emerging 4K digital format. At a screening for journalists, I got a close-up look at even the pores on Will Smith's face as details were rendered with greater clarity on the big screen.
Sony and other consumer electronics makers are betting that 4K images will become the new standard, prompting consumers to buy fancier TVs just as they did when high definition, or HD, rolled out over the past decade. It could also entice more people to buy movie tickets to see for themselves what the super-clear format is like.
But the more detailed images present a host of problems. They use four times the number of pixels as the current HD standard, which results in larger data files.
Sony and other consumer electronics makers are betting that 4K images will become the new standard, prompting consumers to buy fancier TVs just as they did when high definition, or HD, rolled out over the past decade. It could also entice more people to buy movie tickets to see for themselves what the super-clear format is like.
But the more detailed images present a host of problems. They use four times the number of pixels as the current HD standard, which results in larger data files.
- 5/31/2013
- by AP
- Huffington Post
This article first appeared in If Magazine Issue #147
There are only a handful of Australian companies capable of creating visual effects (VFX) at a standard acceptable to the Us studios but a year ago they were struggling because the strength of the Australian dollar had eaten away at their ability to compete financially with other highly skilled service providers worldwide.
The Federal Government responded to their plight last May and increased the Pdv (post, digital and visual effects) offset from 15 to 30 per cent, allowing international players to claim back nearly one-third of what they spend in Australia when they put in their tax returns.
.If it had not been for the doubling of the Pdv offset, Australia.s VFX sector would have contracted drastically and I.m not overstating that,. says Zareh Nalbandian, Sydney-based co-founder and chief executive of Animal Logic. He is adamant that he would not currently be...
There are only a handful of Australian companies capable of creating visual effects (VFX) at a standard acceptable to the Us studios but a year ago they were struggling because the strength of the Australian dollar had eaten away at their ability to compete financially with other highly skilled service providers worldwide.
The Federal Government responded to their plight last May and increased the Pdv (post, digital and visual effects) offset from 15 to 30 per cent, allowing international players to claim back nearly one-third of what they spend in Australia when they put in their tax returns.
.If it had not been for the doubling of the Pdv offset, Australia.s VFX sector would have contracted drastically and I.m not overstating that,. says Zareh Nalbandian, Sydney-based co-founder and chief executive of Animal Logic. He is adamant that he would not currently be...
- 2/4/2013
- by Sandy George
- IF.com.au
Sony Pictures Imageworks has upped Debbie Denise to exec vp, production infrastructure, and exec producer. Denise most recently completed production on the CG feature The Polar Express, on which she was credited as associate producer. Polar was her sixth film with director Robert Zemeckis. "Debbie's extraordinary talent and filmmaker relationships combined with her exceptional experience as a visual effects producer have helped us build Imageworks into the company that it is today," said Tim Sarnoff, Imageworks president. "Our production management is second to none." With the promotion from senior vice president, Denise continues her role as an exec producer with additional oversight of Imageworks production infrastructure. Together with Jenny Fulle, the two executive vice presidents lead all aspects of Imageworks production, from client relations and bidding to production management and staffing.
- 12/3/2004
- The Hollywood Reporter - Movie News
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