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2 articles from 2005

21 November 2005 | From Studio Briefing | See recent Studio Briefing news

A product placement reference to Sony Pictures' upcoming Memoirs of a Geisha, followed by a commercial for the movie on last week's episode of Medium was the result of a deal between the studio and Medium exec producer Glenn Gordon Caron, according to a report in the New Jersey Record. In an interview with the newspaper, Caron said that he had received a call from Sony saying "that they were very interested in advertising on the show and very interested in having the characters in the show encounter the movie." Caron said that when he asked, "What's in it for me?" he was told that Sony "would be interested in buying advertising in publications that we otherwise would not have the money to advertise in" to plug the episode. "I thought that was a good thing," he said.

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23 September 2005 | From Studio Briefing | See recent Studio Briefing news

In television's latest 3-D marketing gambit, NBC and TV Guide are teaming up to boost an episode of Medium on Nov. 21. Included in an issue of the magazine, which hits newsstands on Nov. 17, TV Guide will provide a pair of 3-D glasses with which to view the episode. In a statement, the magazine's editor-in-chief, Ian Birch, remarked, "By serving as the exclusive provider of the 3-D glasses that will enable viewers to fully experience this program, we're fulfilling our goal to enhance the television viewing experience of all TV Guide readers." Left unexplained was how the 3-D system was any different from any previous such system for TV, all of which have been deprecated by most critics. However, Medium executive producer Glenn Gordon Caron noted, "I think people will be surprised by how vivid and dynamic 3-D has become."

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2 articles from 2005