MTV’s longtime head of marketing Tina Exarhos is exiting the company, and will be replaced by Joe Ortiz, TheWrap has learned. Ortiz is being promoted from his current title of Svp, Strategy & Creative, MTV On-Air Promotions. The change comes two weeks after MTV President Stephen Friedman exited and was replaced by Sean Atkins. President of Viacom Music and Entertainment Group Doug Herzog made the announcement Thursday via an internal memo to MTV staff. “Tina and I have talked about it a lot over the past few months and, with new leadership coming in, she sees a great opportunity to pass the baton,...
- 10/15/2015
- by Linda Ge
- The Wrap
There is another top executive change at MTV. I’ve learned that 28-year MTV veteran Tina Exarhos is leaving her post as Evp Marketing and Creative at the network. She will be succeeded by Joe Ortiz, Svp Strategy & Creative, MTV On-Air Promotions. Doug Herzog, President of Viacom Music and Entertainment Group, just announced the head of marketing change in an internal email (You can read it below the post). While the executive move comes on the heels of the changeover at…...
- 10/15/2015
- Deadline TV
Back in the 1970s and ’80s, it was pretty common for all the big stars of a given TV network to come together once a year to shoot an over-the-top promotional campaign hyping the new season. (They even rode in hot-air balloons!) This happens a lot less often these days, but Monday night, MTV brought back this very old-school idea — with a modern twist. During Monday’s episode of Teen Mom Og, the network unveiled an extended promotion for its upcoming Scream adaptation in which 12 stars from six of its biggest hits — including Teen Wolf, Finding Carter, and The Challenge — appeared as bloody but very beautiful corpses (the actual stars of Scream make an appearance at the end). The ad, equal parts gory and comic, was designed to capture what MTV senior vice-president for creative Joe Ortiz calls the “meta commentary” of the original Kevin Williamson movie.
- 5/12/2015
- by Josef Adalian
- Vulture
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