- He has directed hundreds of commercials for national and international clients including Voklswagen, Nintendo, McDonalds, Sony PlayStation, Nissan, Samsonite, and Toyota. Two of his commercials reside in the Permanent Collection of the Museum of Modern Art in New York.
- Developed a proprietary camera filtration system that allows him to photograph through various liquids that are relevant to the subject being photographed--emotionally, culturally, or philosophically. He shot Canada through maple syrup, Turkey through Turkish coffee, Mexico through Coca-Cola, and the South through Luzianne Ice Tea. He was named Apple Computer's Featured Artist in 2005 and exhibits his work in galleries on three continents.
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