- (1970s) Series of regional TV commercials for Great Western Savings Bank.
- (1970s) Spoken word album: "America, Why I Love Her".
- (1999) TV commercial (in computerized, virtual image): Coors Beer.
- (c. 1964) Intermission (PSA): Will Rogers Foundation.
- (1966) TV commercial (political ad): Ronald Reagan for California governor.
- (1977) TV commercial: Datril headache relief medication
- (1951) Magazine advertisement: Camel cigarettes.
- (1/1/73) Grand Marshal, Tournament of Roses parade, Pasadena, CA.
- (c. 1953) Publicity photographs for the Great Western Arms Co., Los Angeles, CA. Great Western was the first American company to produce full-size replicas of the famous Colt Single Action Army revolver (a/k/a Peacemaker, Model 1873, etc.) and presented Wayne with a pair of its early products. Great Western went out of business about 1962, in part because its success encouraged larger companies to also make Peacemaker clones.
- (Mid- to late 1970s) TV commercial (PSA): American Cancer Society.
- (1980) Wrote the foreword to Chuck Roberson's autobiography "Fall Guy" (Roberson was Wayne's stunt double for 30 years).
- (1976) TV commercial: US Savings Bonds
- (1949) Radio: Appeared (as "The Ringo Kid") in a "Screen Directors Playhouse" broadcast of "Stagecoach".
- (3/12/51) Radio: Appeared (as "Capt. Nathan Brittles") in a "Lux Radio Theatre" presentation of "She Wore a Yellow Ribbon".
- (5/24/73) Appeared in the ABC-TV special "The White House Salute to the POWs".
- (3/5/47) Radio: Appeared (as "Quirt Evans") on "The Hedda Hopper Show--This Is Hollywood" in a broadcast of "Angel and the Badman".
- (3/19/73) Guested on "A.M. America", hosted by Bill Beutel and Stephanie Edwards. Other guests included Jimmy Connors and Harvey Schlossberg.
- (1952) TV commercial: Camel cigarettes. NOTE: Shot on the set of his film Big Jim McLain (1952).
- (1940s) Radio: Produced / starred in a series called "Three Sheets to the Wind", about an alcoholic detective.
- (8/5/49) Radio: Appeared (as "Capt. Kirby York") in a "Screen Director's Playhouse" broadcast of "Fort Apache".
- (1957) Print ad: Remington electric shaver.
- (1977) Print ads: Datril non-aspirin headache relief medication from Bristol-Myers Co.
- (1978) Magazine ad: Datril 500 headache relief medicine.
- (1976) TV commercial: Datril 500 headache relief medicine. NOTE: Shot in Monument Valley, UT.
- (1977) Print ad: Datril 500 headache relief medicine.
- (1988) TV commercial (PSA): American Cancer Society.
- (Late 1950s) TV commercial for the new Gillette adjustable razors with son Patrick Wayne.
- (1952) TV commercial PSA, while on the set of Big Jim McLain (1952) for the Easter Seals to fight Tuberculosis.
- (1955) TV commercial (PSA): Easter Seals. NOTE: Shot on the set of Blood Alley (1955).
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