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- A few weeks to their wedding, Ifeoma and Deji agreed to host Cynthia on behalf of their friend; Victor. This decision changed the event of the night.
- Alexis Conran doesn't have a loyalty card. But he is in the minority. Over 70% of us subscribe to some sort of loyalty card. In recent times the landscape of loyalty cards has changed with the introduction of 'member only' prices. Tesco's claim you can save up to £351 a year and Sainsbury's £190. But is it too good to be true? What is in it for the supermarkets? And how can we really save money? On Alexis' journey he discovers that, whilst people don't always feel comfortable having a loyalty card, because of the current economic climate many families have no choice but to use a loyalty card to save them much needed money. But with all said and done are we really saving ourselves money? We look at the possibility of these supermarkets inflating the prices to then discount them again. And he learns what's really in it for the supermarkets...our data. The supermarkets offer money off in exchange for our data which has become a valuable source of income for them. Alexis speaks to the people in charge of our data and those who are responsible for making money out of it. He also speaks to the governing bodies in charge of regulating the supermarkets and lodges a complaint of his own. His journey then takes a surprising twist as he meets a doctor at a cancer research centre where he learns our shopping data could be used to identify changes in our habits which could suggest we have cancer. Is giving our data away so cheaply enough to save our lives? Will Alexis decide to subscribe to a loyalty program? And, at the end of the day, does he think loyalty cards are worth it?