Barbie will contribute more than $125 million in gross billings to Mattel this year, the toymaker’s CFO said today in a shout-out to the “nice contribution” from the blockbuster film as it closes in on $1.4 billion worldwide.
Chief financial officer Anthony Disilvestro, speaking alongside CEO Ynon Kreiz at a Goldman Sachs media conference, said cash will continue to flow through 2024 and beyond.
Mattel, which owns the IP to the doll launched in 1959, has a meaningful economic participation in the Warner Bros. film, the execs said.
“Our economics are a function of the revenue, as well as profit participation, which scales up with the success of the movie,” according to Disilvestro. He said the$125 million includes direct movie participation plus sales of toys and consumer products.
Mattel defines gross billings as amounts invoiced to customers, excluding adjustments.
In a story today, the Wjs said Mattel earned 5 percent of Barbie’s box office revenue,...
Chief financial officer Anthony Disilvestro, speaking alongside CEO Ynon Kreiz at a Goldman Sachs media conference, said cash will continue to flow through 2024 and beyond.
Mattel, which owns the IP to the doll launched in 1959, has a meaningful economic participation in the Warner Bros. film, the execs said.
“Our economics are a function of the revenue, as well as profit participation, which scales up with the success of the movie,” according to Disilvestro. He said the$125 million includes direct movie participation plus sales of toys and consumer products.
Mattel defines gross billings as amounts invoiced to customers, excluding adjustments.
In a story today, the Wjs said Mattel earned 5 percent of Barbie’s box office revenue,...
- 9/7/2023
- by Jill Goldsmith
- Deadline Film + TV
The Barbie movie served as “a template” for Mattel, with 14 other live action movies in development and plans to expand into other verticals.
“What you saw around the Barbie movie was we believe a template, a case study, an opportunity to truly understand the value and appeal that our brands have, the cultural resonance, and importantly, our ability to execute these projects both creatively and commercially, and we hope to and expect to have more of those,” said Mattel CEO Ynon Kreiz. “We’re not saying it will be as big or as successful as Barbie, but it will be the same approach, the same opportunity and the same capitalized methodology that we believe served us very well in this case.”
Speaking at Goldman Sachs Communacopia and Technology conference Thursday, alongside Mattel CFO Anthony Disilvestro, Kreiz outlined upcoming films involving Mattel IP, including the J.J. Abrams Hot Wheels film, a Matchbox car film from Skydance,...
“What you saw around the Barbie movie was we believe a template, a case study, an opportunity to truly understand the value and appeal that our brands have, the cultural resonance, and importantly, our ability to execute these projects both creatively and commercially, and we hope to and expect to have more of those,” said Mattel CEO Ynon Kreiz. “We’re not saying it will be as big or as successful as Barbie, but it will be the same approach, the same opportunity and the same capitalized methodology that we believe served us very well in this case.”
Speaking at Goldman Sachs Communacopia and Technology conference Thursday, alongside Mattel CFO Anthony Disilvestro, Kreiz outlined upcoming films involving Mattel IP, including the J.J. Abrams Hot Wheels film, a Matchbox car film from Skydance,...
- 9/7/2023
- by Caitlin Huston
- The Hollywood Reporter - Movie News
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