The popularity of subscription video-on-demand services in Russia has been growing rapidly and, as noted by Olga Filipuk, chief content officer of Yandex Mediaservices, the production of original shows has now reached a new level. While there is still a demand for Russian takes on tried-and-tested global genres such as crime thrillers and science-fiction, global success depends on having an original story: Russian in terms of style but relatable to viewers in other countries.
“Platforms explore new, complicated topics; they are not as limited as TV channels,” says Alexandra Modestova, CEO of Expocontent, mentioning the likes of “Happy End,” “Mediator,” “An Ordinary Woman” and “To the Lake,” which has become one of the top-watched shows on Netflix in the U.S. and worldwide.
“Russia has around 100 million potential content consumers and Netflix aims at this audience by launching its first originals here, like ‘Anna K,’ as well as acquiring series,...
“Platforms explore new, complicated topics; they are not as limited as TV channels,” says Alexandra Modestova, CEO of Expocontent, mentioning the likes of “Happy End,” “Mediator,” “An Ordinary Woman” and “To the Lake,” which has become one of the top-watched shows on Netflix in the U.S. and worldwide.
“Russia has around 100 million potential content consumers and Netflix aims at this audience by launching its first originals here, like ‘Anna K,’ as well as acquiring series,...
- 6/7/2021
- by Marta Balaga
- Variety Film + TV
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