Exclusive: Digital comedy outlet Smosh has appointed Joel Rubin as the company’s first EVP of Programming and Content.
Along with the arrival of Rubin, a digital media veteran who has worked at LeBron James’ SpringHill Company, Rooster Teeth and SourceFed, current Smosh staffers Lisa Van Lenner and Kiana Parker have been promoted to expanded positions in the company’s production division.
Van Lenner has been upped from VP to SVP of production and operations. For more than two years, she has overseen the production and post-production of Smosh’s content across all its YouTube channels, streaming and social media platforms.
Parker has been elevated from creative producer to director of Smosh Pit, an unscripted channel, and will report directly to Rubin.
Along with shepherding comedic unscripted-, gameshow-, and challenge-based formats, she will have a hand in developing new formats and properties with an eye toward advertising partnership opportunities.
Rubin...
Along with the arrival of Rubin, a digital media veteran who has worked at LeBron James’ SpringHill Company, Rooster Teeth and SourceFed, current Smosh staffers Lisa Van Lenner and Kiana Parker have been promoted to expanded positions in the company’s production division.
Van Lenner has been upped from VP to SVP of production and operations. For more than two years, she has overseen the production and post-production of Smosh’s content across all its YouTube channels, streaming and social media platforms.
Parker has been elevated from creative producer to director of Smosh Pit, an unscripted channel, and will report directly to Rubin.
Along with shepherding comedic unscripted-, gameshow-, and challenge-based formats, she will have a hand in developing new formats and properties with an eye toward advertising partnership opportunities.
Rubin...
- 7/13/2022
- by Dade Hayes
- Deadline Film + TV
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