Roughly one year since the launch of Meerkat, a live streaming app that became a SXSW sensation and helped catapult the nascent medium into mainstream use, the company’s founder, Ben Rubin, has announced a rather severe pivot.
In a Medium post entitled A New Breed of ‘Kat, Rubin shared that “mobile broadcast video hasn’t quite exploded as quickly as we’d hoped.” Additionally, he wrote, “The distribution advantages of Twitter/Periscope and Facebook Live drew more early users to them away from us and we were not able to grow as quickly alongside as we had planned.”
Rubin said Meerkat initially set out to establish a massive network of live creators à la YouTube -- though being entertaining in a live forum requires a “high emotional cost,” the company discovered, and audiences were far smaller than anticipated after a year in the works.
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In a Medium post entitled A New Breed of ‘Kat, Rubin shared that “mobile broadcast video hasn’t quite exploded as quickly as we’d hoped.” Additionally, he wrote, “The distribution advantages of Twitter/Periscope and Facebook Live drew more early users to them away from us and we were not able to grow as quickly alongside as we had planned.”
Rubin said Meerkat initially set out to establish a massive network of live creators à la YouTube -- though being entertaining in a live forum requires a “high emotional cost,” the company discovered, and audiences were far smaller than anticipated after a year in the works.
Visit Tubefilter for more great stories.
- 3/7/2016
- by Geoff Weiss
- Tubefilter.com
A version of this story first appeared in the May 22 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe. Meerkat has its camera focused on Hollywood. The hot live-streaming app has hired an executive to work with industry partners and content creators. Sima Sistani, formerly of Yahoo-owned Tumblr, has joined the startup as vp media, overseeing content, partnerships, business development and community. Sistani, who reports to Meerkat CEO Ben Rubin, is based at the 15-person company's San Francisco headquarters and plans to build a small team of up to 10 who will
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- 5/11/2015
- by Natalie Jarvey
- The Hollywood Reporter - Movie News
A tech war between Twitter and Meerkat has actually resulted in nearly doubling of streams for the buzzy new live streaming app, according to a Meerkat co-owner. “Whoa this morning actually started with almost double the streams as yesterday,” Meerkat co-owner Ben Rubin tweeted on Saturday. The increase in usage occurred despite (or possibly because of) Friday’s decision by Twitter to begin choking off Meerkat’s exposure to its social graph just as Austin festival South by Southwest kicked off. Also Read: Twitter Acquires Video Streaming App Periscope on Heels of Meerkat Launch “We are limiting their access to Twitter’s social graph,...
- 3/14/2015
- by Jethro Nededog
- The Wrap
Paul Pope has revealed his directorial debut 7x6x2.
Sridhar Reddy served as co-writer and co-director on the Battling Boy creator's project, which debuted on BoingBoing.
7x6x2 is set in an alien desert where a serviceman is repairing a terraforming robot.
He and a young surveyor are attacked by seven supposedly extinct rock monsters in the middle of the night.
Pope also created the score with musician Ben Rubin.
He is currently working on a graphic novella adaptation of 7x6x2.
The film was made in partnership with Tribeca Digital Studios and Sony, and shot with the Sony F55 camera prototype.
Reddy is also adapting The One Trick Rip-Off. Pope is involved in a feature based on Battling Boy.
Sridhar Reddy served as co-writer and co-director on the Battling Boy creator's project, which debuted on BoingBoing.
7x6x2 is set in an alien desert where a serviceman is repairing a terraforming robot.
He and a young surveyor are attacked by seven supposedly extinct rock monsters in the middle of the night.
Pope also created the score with musician Ben Rubin.
He is currently working on a graphic novella adaptation of 7x6x2.
The film was made in partnership with Tribeca Digital Studios and Sony, and shot with the Sony F55 camera prototype.
Reddy is also adapting The One Trick Rip-Off. Pope is involved in a feature based on Battling Boy.
- 6/6/2014
- Digital Spy
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