Rafina (2013) Poster

(2013)

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7/10
Go with the glow
Prismark1026 January 2018
Rafina (Amna Ilyas) is a headstrong young woman who wants to do something with her life. She has a playful relationship with her fiance, Akram. Rafina's mother in law to be Rosie Khala, a beautician understands Rafina's frustrations and agrees to take her on as an assistant.

Rafina may be a simple girl from the ghetto but she is tall and thin, she attracts the eye of some marketing industry experts who want a girl with wholesome looks.

Good Morning Karachi is a radio station which gives ongoing news as the the film is set at the time of the elections in 2007 where Benazir Bhutto made her return to politics and was subsequently assassinated.

The film is more than just Rafina wanting to make it big as a model although she soon realises that she will enter a world of vain, shallow rich people.

The film is an unusual exploration of the role of young women in Pakistani society and also the frustrations that young men feel. Akram is happy with Rafina but then does not want her to work when they get married even though his mum has toiled for years working as a local beautician.

In fact we are not really sure what Akram does but he turn out to be a political agitator who feels that the young have been betrayed with economic hopelessness. The irony is Akram is a Bhutto supporter, happy to help a woman to come into power but not happy for his wife to be have a career.

The film is a study of ambition in a society where women are expected to know their limits whether it is because of conservative traditions or religion. It is a conflict Rafina faces but she also has an opportunity to make a better life for herself and her fatherless family.

The script is not perfect, a lot of characters are not fully developed, the nuances of a lot of the arguments are not even explored, it is even clumsy at times. The film might even needed to discuss if the election of Bhutto would had many a difference

Pakistan has been let down by its political elites who have been too busy lining their own pockets. Bhutto's own husband was widely mocked as Mr 10% when she was first in power.

Still this is an interesting exploration of life in modern Pakistan.
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1/10
badly acted with an unbelievable plot
sumita_sinha7 February 2015
Warning: Spoilers
The movie started with some promise with the older ladies, the mother and the neighbour, with some credible acting. But the main character spent most of the time with her mouth open, strutting awkwardly in heels and showing no acting skills what so ever. The plot involving fashion culture in Pakistan is not really believable, the main actor's context in the city of her birth and in her home is also so far fetched. The only believable thing is the death of Benazir Bhutto- a piece of history woven into the story- and this could have been such a powerful event to focus the storyline along with woman's emancipation but fails to do so. In the end, can't understand the story at all! Better to read the novel perhaps.
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4/10
Simplistic
Zarah_Bachchan31 January 2015
The photography is very good, the story less so. Characters are not very developed. Rafina is portrayed as an innocent girl, but is actually quite vain. Also, the fashion industry is presented in a very naive manner as an empowering world. Although that it not the focus of the movie, heels and make-up are expensive, damaging, and rather oppressive too. The total rejection of social conservatism annoys me. Rafina will probably be happier being a model, but I'm not sure her example is scalable to the whole Pakistani society. Ultimately, the film sends a very individualistic message, and typically favors an oppression over another.
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Models vs Mullahs: A Dazzling Discovery from Pakistan that needs to be widely seen
Barev20131 December 2014
Viewed at the Innsbruck Film Festival, June 2014 ~ The first film of the second festival day, "Good Morning Pakistan", opened an entire new page on the poorly understood and highly maligned nuclear bastion of Islam, Pakistan, and introduces a fantastic new feminine screen presence, 23 year old Model turned actress AMNA ILYAS. We will no doubt be seeing more of her soon! -- Only 77 minute In length but so full of striking events and personalities that it seems twice as long. Director Sabiha Sumar applies Occam's Razor with unerring sharpness to a story that could easily have run three hours~~this is a film which must be seen far more widely! A dazzling discovery from a nation whose films are hardy ever seen outside of their home territory. Sumar Who learned her craft at elite American schools is a one woman wrecking crew trying to reestablish a film industry in her home country that was all but destroyed by the fanatic Islamic regime currently in power. In this startling picture the emerging fashion industry in Pakistan is set against the return to Pakistan and assassination of glamorous former prime minister Benazir Bhutto in 2009 as an English language radio station keeps the public informed with daily morning broadcasts of ongoing events. While basically fiction "good Morning Karachi" has the effect of a documentary revealing what is going on in one of the world's most dangerous countries. Among many other things, needless to say, a Powerful statement in favor of women's liberation in a country where "honor killings" are taken for granted and go unpunished. GMK is a not so distant cousin of the Barry Lewinson 1987 Robin Williams starrer "Good Morning Vietnam" -- equally critical of a corrupt regime but better! With this film alone my trip to the Alpine Paradise of Innsbruck was justified.
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8/10
Strong serious story telling.
carrick5525 June 2023
This is not a vain, sumptious, glorious, bollywood affair but mature and topical film making. It is no simple fairy tale but a finely drawn tale of people in a polarised society. The leads are well known and top class. Some of the supporting cast (the fashonistas) are peripheral to the story and the producers can be forgiven for casting weaker actors. The dialogue is good and the characters are finely drawn, credible and engaging. The music and sound are excellent. The narrative pacing and density are brisk and build up nicely.

A lovely film that shows the subcontinent has a world class cinema that they can export anywhere.

RECOMMENDED.
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8/10
There are Twenty Million Stories in Karachi- This is One of Them
NoDakTatum12 October 2023
Known more for her documentaries about women in the Muslim world, film maker Sabiha Sumar presents an interesting fictional film about a young model torn between her dreams, and society's expectations. The beautiful Rafina (Aamna Ilyas) lives in a small apartment in Karachi, Pakistan, with her widowed mother and little brother. She is having a chaste courtship with Arif (Yasir Aqueel), a supporter of Benazir Bhutto. Arif's mother is Rosie (a wonderful Beo Raana Zafar), who travels around providing beauty salon services for women. Rosie takes Rafina on as an assistant, and they go to work for Radiance, a modeling agency. Rafina is obsessed with a large glamorous billboard outside of her apartment showing a Pakistani woman without a veil. Rafina starts to distance herself from Arif, as the family begins planning their wedding (they are scandalized that Rafina wants to work instead of keeping house for her new husband). Rafina eventually gets noticed at the modeling agency, and as her career takes off, her home life unravels.

The film's title refers to a morning radio show overheard during Sumar's shots of Karachi's endless cityscapes. The street scenes are chaotic. Set around Benazir Bhutto's attempted return to power before her death, Sumar does not preach, using her simple story to make her point. There are no "I am woman, here me roar" moments. The revelatory moments here are quieter, like when Rafina discovers an old photograph of a younger Rosie. The story is empowering, but familiar. I am not saying this is a bad film, just one that I recognized from years of film watching. A lot of the cultural ingredients are interesting- one character's funeral, the class system inside the agency, and Sumar handles her story with confidence. Ilyas is beautiful, and a natural actress. Her character is not handed instant fame right away, and her stealth-like "audition" at one point is caught onto by some of the other characters. These are not stupid people, the screenwriters do not make fashion an easy target to mock. Modeling is a way for Rafina to escape her assumed role in life. "Good Morning Karachi" doesn't wear out its welcome despite its predictability, clocking in at under an hour and a half. This is a nicely played, written, and directed film. Also known as "Rafina."
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