Herve de Crecy: At least two thousand. It was huge. That's why the project took so much time. When we started doing the film, we were writing the story, and at the same time we were doing the casting, browsing all the existing logotypes, almost every one. And we made a catalog of the logos and their shapes. We had a folder of nature, with mountains, with various logo and each time we needed an object to build, we browsed the catalog. It took us a year and a half to have all the logos we needed.
Herve: We just received a very funny email from Cash Converter. The main manager of PR of Cash Converter sent an email, "Thank you, I just read an article in Dazed and Confused. We saw our logotype in some pictures and we appreciate you used the logotype in the middle of all the big brands. It matches perfectly with our strategy that you put Cash Converter on the main street, in the heart of the city, thank you so much!"
Francois: He's a very, very strong character. Like Mr. Nicholson in Batman. It's very important to have a strong bad guy. I remember we had found a picture of a real guy working for McDonald's arrested, in the back seat of a police car. For us, that was like a sign.
Herve: There are so many films where there are bad clowns. They're always bank robbers, and then when you think of the Joker, he's so mean and to have a smile on his face is a good contrast. Also, there's nothing linked to the company itself. We just wanted to use the character in his extra time. I think he's been working for McDonald's less and less, and I think McDonald's the company just wants to communicate less and less through him. I think that's why we used him. Because he has time.
Herve: There are so many films where there are bad clowns. They're always bank robbers, and then when you think of the Joker, he's so mean and to have a smile on his face is a good contrast. Also, there's nothing linked to the company itself. We just wanted to use the character in his extra time. I think he's been working for McDonald's less and less, and I think McDonald's the company just wants to communicate less and less through him. I think that's why we used him. Because he has time.
Herve: It was the same process as any other film. It was just the story first. We knew at the beginning we would use logotypes, but we just wanted to build a story. We didn't want to do a piece of art or some annoying, beautiful graphic design thing. We wanted to do something that anyone could watch and enjoy. When we screened it in Cannes during critics week, we had so many old people and they enjoyed the film so much. It was really a good reaction because we didn't want to do some kind of elitist film. We wanted it to be not an artsy piece but much more something entertaining.
Francois: We chose to do the classic approach of a classic blockbuster Hollywood film. That's why we choose all the good clichés of using the camera. The people have to follow the story and forget the logotypes. The Michelin guy, for examplelike in casting you're looking for a fat guy for the undercover cop. And plus with the very strong and powerful logotypes, you have to fight to push the story as the first thing to follow. [http://creativity-online.com/news/h5-builds-the-world-of-logorama/138951]
Francois: We chose to do the classic approach of a classic blockbuster Hollywood film. That's why we choose all the good clichés of using the camera. The people have to follow the story and forget the logotypes. The Michelin guy, for examplelike in casting you're looking for a fat guy for the undercover cop. And plus with the very strong and powerful logotypes, you have to fight to push the story as the first thing to follow. [http://creativity-online.com/news/h5-builds-the-world-of-logorama/138951]
Ghostbusters - The Ghostbusters "No Ghost" logo appears as a Stop sign.
Futurama - Slurm logo on monitor in KFC.
Street Fighter II - Logo is graffiti on a wall. Partially seen behind the Michelinman when he orders food, on the left of screen in the background outside. It's seen more completely, albeit quickly, through the windshield of Ronald's van before the school bus stops for the red light.
Cops - Logo appears on the television showing Ronald's high-speed chase.
The Empire Strikes Back - Right before the school bus stops for the red light, there's a shot that zooms out from the background to an intersection in the foreground. In the background of that shot is the Empire Strikes Back logo. It's also in the background when the M&Ms get run over. You have to be quick to catch it both times.
Grease 2 - Logo appears as a motorcycle.
Left 4 Dead - When the earthquake comes, the logo appears plastered on a highway overpass.
Wall-E - The Buy N Large "BnL" logo is partially submerged in oil amongst the remains of the city.
South Park - The "South Park" wooden sign that appears in the series open is floating in the pool of oil.
James Bond/Dr. No - The "James Bond gun barrel sequence" (first used in the film Dr. No) is used when Ronald has his face-off against the Michelinman Man cop.
Futurama - Slurm logo on monitor in KFC.
Street Fighter II - Logo is graffiti on a wall. Partially seen behind the Michelinman when he orders food, on the left of screen in the background outside. It's seen more completely, albeit quickly, through the windshield of Ronald's van before the school bus stops for the red light.
Cops - Logo appears on the television showing Ronald's high-speed chase.
The Empire Strikes Back - Right before the school bus stops for the red light, there's a shot that zooms out from the background to an intersection in the foreground. In the background of that shot is the Empire Strikes Back logo. It's also in the background when the M&Ms get run over. You have to be quick to catch it both times.
Grease 2 - Logo appears as a motorcycle.
Left 4 Dead - When the earthquake comes, the logo appears plastered on a highway overpass.
Wall-E - The Buy N Large "BnL" logo is partially submerged in oil amongst the remains of the city.
South Park - The "South Park" wooden sign that appears in the series open is floating in the pool of oil.
James Bond/Dr. No - The "James Bond gun barrel sequence" (first used in the film Dr. No) is used when Ronald has his face-off against the Michelinman Man cop.
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