Exclusive: UK agency Ymu has continued to expand its influencer roster by signing five TikTok stars, including Max Balegde who has gone viral for his chaotic interviews with Hollywood stars.
Alongside Balegde, Ymu has partnered with Talia Mar, @imtheproblem (Sarah), Victor Kunda, and Emily Norris. Together, they have more than 6M TikTok followers.
The five social media influencers will be repped by the agency’s newly formed global entertainment division led by Lucy Loveridge.
Balegde has more than 3.5M TikTok followers and is known for interviews with stars including Millie Bobby Brown, during which he gave the Stranger Things star a Nando’s voucher. He is managed by Grace Nicholson.
Mar is a singer-songwriter whose collaboration with Sigala, Stay the Night, reached number 11 in the official charts. She is repped by Meghan Peterson.
@imtheproblem (Sarah) has amassed 857,000 TikTok followers with her “storytelling” videos. She is managed by Peterson.
Kunda went...
Alongside Balegde, Ymu has partnered with Talia Mar, @imtheproblem (Sarah), Victor Kunda, and Emily Norris. Together, they have more than 6M TikTok followers.
The five social media influencers will be repped by the agency’s newly formed global entertainment division led by Lucy Loveridge.
Balegde has more than 3.5M TikTok followers and is known for interviews with stars including Millie Bobby Brown, during which he gave the Stranger Things star a Nando’s voucher. He is managed by Grace Nicholson.
Mar is a singer-songwriter whose collaboration with Sigala, Stay the Night, reached number 11 in the official charts. She is repped by Meghan Peterson.
@imtheproblem (Sarah) has amassed 857,000 TikTok followers with her “storytelling” videos. She is managed by Peterson.
Kunda went...
- 4/16/2024
- by Jake Kanter
- Deadline Film + TV
Exclusive: Social media influencer Grace Beverley has signed with Ymu, the UK talent agency that represents stars including Simon Cowell and Claudia Winkleman.
Beverley, 27, is an entrepreneur and digital broadcaster, boasting 3M followers across Instagram, TikTok, and other platforms. She has founded three companies, including activewear brand Tala, and her first book, Working Hard, Hardly Working, was a Sunday Times bestseller. Her podcast of the same name has reached 25M people.
Lucy Loveridge, Ymu’s Joint Managing Director of Global Entertainment, said Beverley was a “stand-out” talent. Beverley added that Ymu was a “perfect fit” at a pivotal point in her career.
Ymu has made a concerted push into the influencer realm, signing online stars including Patricia Bright and Sophie Hinchliffe. They fall under Ymu’s global entertainment division, which was formed in March by merging its social and entertainment units.
Beverley, 27, is an entrepreneur and digital broadcaster, boasting 3M followers across Instagram, TikTok, and other platforms. She has founded three companies, including activewear brand Tala, and her first book, Working Hard, Hardly Working, was a Sunday Times bestseller. Her podcast of the same name has reached 25M people.
Lucy Loveridge, Ymu’s Joint Managing Director of Global Entertainment, said Beverley was a “stand-out” talent. Beverley added that Ymu was a “perfect fit” at a pivotal point in her career.
Ymu has made a concerted push into the influencer realm, signing online stars including Patricia Bright and Sophie Hinchliffe. They fall under Ymu’s global entertainment division, which was formed in March by merging its social and entertainment units.
- 4/5/2024
- by Jake Kanter
- Deadline Film + TV
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