- [on the prevalent portrayal of military personnel in many Hollywood war movies]There are these enduring stereotypes - Jungian archetypes - and they often show up in uniform in movies and TV shows. One of the things that comes up all the time is [that]to be a hero you have to defy the rules of your organization because they're no good. And you also have to do it as a loner. Going on your own and recklessly prevailing seems to be a very popular way of portraying people, and of course antithetical to the military ethos.
- 'The Hurt Locker' was problematic for us because it departed from what we thought was the real military ethos. Of course we want to get the ribbon rack correct. Of course we want people saluting, looking properly. But the bottom line for us is how do people feel - how does a serviceman or servicewoman feel - about the portrayal? That portrayal is more important by far than whether the eagle is facing forward.
- We don't advertise it, we don't choose to be prominent, to try and draw attention to ourselves. The public affairs world wants to stay behind the camera, not in front of it, there's certainly nothing that we're hesitant about, we're not ashamed of the relationship, nor have we heard any complaints or any requests to modify it.
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