Exclusive: Longtime independent public relations professional Hilda Somarriba has joined 42West as VP in the company’s Los Angeles Entertainment Marketing division.
Somarriba joins existing VP Diana Peters, who has been with the company since last fall. Both report to Annalee Paulo, President—Entertainment Marketing (West Coast), and they will also work closely with CEO Amanda Lundberg and Tom Piechura, President—Entertainment Marketing (East Coast) as well as the entire bicoastal team.
“For ages, I’ve witnessed Hilda successfully guide indie filmmakers and their films from being festival unknowns to taking the awards stage. Her unrivaled passion and PR acumen are great assets for 42West. Diana’s commitment to her clients is steadfast and—coupled with her mastery in above-the-line, crafts PR, and content campaigns—she is unstoppable,” said Paulo. “Hilda and Diana are leaders whose expertise, deep industry connections, and love for entertainment and pop culture are advantages for...
Somarriba joins existing VP Diana Peters, who has been with the company since last fall. Both report to Annalee Paulo, President—Entertainment Marketing (West Coast), and they will also work closely with CEO Amanda Lundberg and Tom Piechura, President—Entertainment Marketing (East Coast) as well as the entire bicoastal team.
“For ages, I’ve witnessed Hilda successfully guide indie filmmakers and their films from being festival unknowns to taking the awards stage. Her unrivaled passion and PR acumen are great assets for 42West. Diana’s commitment to her clients is steadfast and—coupled with her mastery in above-the-line, crafts PR, and content campaigns—she is unstoppable,” said Paulo. “Hilda and Diana are leaders whose expertise, deep industry connections, and love for entertainment and pop culture are advantages for...
- 10/20/2022
- by Anthony D'Alessandro
- Deadline Film + TV
Exclusive: Annalee Paulo has been named president of 42West’s West Coast Entertainment Marketing division. The appointment was made by CEO Amanda Lundberg. Paulo will succeed veteran public relations executive Susan Ciccone who, after 15 years with the company, has decided to leave 42West to spend more time with family in Los Angeles and Virginia.
In her new position, Paulo will work alongside East Coast President Tom Piechura in running the company’s Entertainment Marketing division, which oversees a variety of theatrical, streaming, corporate and personal PR campaigns, and supervising its 30 employees.
“I’m a proud longtime member of 42West,” says Paulo, who is widely respected in Hollywood for her acumen as a publicist and her strong filmmaker client list. “I’m excited to take on this new leadership role within our uniquely collaborative, team-based culture as we continue to expertly guide our clients through an ever-changing and energized media/content landscape.
In her new position, Paulo will work alongside East Coast President Tom Piechura in running the company’s Entertainment Marketing division, which oversees a variety of theatrical, streaming, corporate and personal PR campaigns, and supervising its 30 employees.
“I’m a proud longtime member of 42West,” says Paulo, who is widely respected in Hollywood for her acumen as a publicist and her strong filmmaker client list. “I’m excited to take on this new leadership role within our uniquely collaborative, team-based culture as we continue to expertly guide our clients through an ever-changing and energized media/content landscape.
- 9/24/2021
- by Mike Fleming Jr
- Deadline Film + TV
42West execs Bianca Bianconi, Michael Gagliardo and Whitney Tancred have been promoted to executive VP and have also been named Co-Heads of the company’s talent division.
The trio will report to 42West CEO Amanda Lundberg and also work closely with company Presidents Susie Arons, Susan Ciccone and Tom Piechura. Bianconi, Gagliardo, and Tancred will oversee the day-to-day operations of the company’s bi-coastal talent department, which focuses on creating and implementing strategic communication campaigns for a wide variety of performers and entertainers, including television, theater and film actors, Recording artists, authors, models, fashion designers, as well as activists and charitable endeavors.
“Bianca, Michael, and Whitney are extremely talented PR professionals with great taste and integrity that have long proven themselves to be invaluable advisors for their clients in all areas of the entertainment and activism space. They are also expert strategic partners with the unique ability to collaborate on...
The trio will report to 42West CEO Amanda Lundberg and also work closely with company Presidents Susie Arons, Susan Ciccone and Tom Piechura. Bianconi, Gagliardo, and Tancred will oversee the day-to-day operations of the company’s bi-coastal talent department, which focuses on creating and implementing strategic communication campaigns for a wide variety of performers and entertainers, including television, theater and film actors, Recording artists, authors, models, fashion designers, as well as activists and charitable endeavors.
“Bianca, Michael, and Whitney are extremely talented PR professionals with great taste and integrity that have long proven themselves to be invaluable advisors for their clients in all areas of the entertainment and activism space. They are also expert strategic partners with the unique ability to collaborate on...
- 8/27/2020
- by Justin Kroll
- Deadline Film + TV
Exclusive: 42West has hired former Rubenstein Evp Katie Schroeder as the firm’s Evp of Strategic Communications.
Simultaneously, 42West has promoted Rachel Aberly, Scott Feinstein and Annalee Paulo to Evp and Tara Fitzpatrick Portanova and Megan Zehmer to VP, all in the company’s Entertainment Marketing Division.
With Fitzpatrick Portanova and Zehmer’s promotions, they join Ashton Fontana, Jodie Magid Oriol, Todd Nickels and Jordan Van Brink as Vice Presidents in the company’s Entertainment Marketing Division.
Schroeder will report to Strategic Communications Division President Susie Arons, while the five report to Entertainment Marketing Division Presidents Susan Ciccone and Tom Piechura.
“Katie is among the most well-respected public relations professionals in the industry, and it will be incredible to bring her talents and expertise to our company. Rachel, Scott and Annalee have been part of our leadership — and a major driving force behind the ongoing success of our company — for many years,...
Simultaneously, 42West has promoted Rachel Aberly, Scott Feinstein and Annalee Paulo to Evp and Tara Fitzpatrick Portanova and Megan Zehmer to VP, all in the company’s Entertainment Marketing Division.
With Fitzpatrick Portanova and Zehmer’s promotions, they join Ashton Fontana, Jodie Magid Oriol, Todd Nickels and Jordan Van Brink as Vice Presidents in the company’s Entertainment Marketing Division.
Schroeder will report to Strategic Communications Division President Susie Arons, while the five report to Entertainment Marketing Division Presidents Susan Ciccone and Tom Piechura.
“Katie is among the most well-respected public relations professionals in the industry, and it will be incredible to bring her talents and expertise to our company. Rachel, Scott and Annalee have been part of our leadership — and a major driving force behind the ongoing success of our company — for many years,...
- 1/27/2020
- by Anthony D'Alessandro
- Deadline Film + TV
PR firm 42West has named PR veteran Susie Arons as president of strategic communications.
Based in New York, Arons will oversee the bi-coastal operations of the strategic communications division and report to 42 West co-CEOs Leslee Dart and Amanda Lundberg. She will work closely with 42West entertainment marketing presidents Susan Ciccone and Tom Piechura.
Prior to 42West, Arons was managing director of Rubenstein Strategic Communications where she worked with clients including A24 Films, AMC Networks, Color Force and Focus Features. Before joining Rubenstein, Arons worked in publicity for Radio City Entertainment/Msg, handling PR for events such as MTV Video Music Awards and the Radio City Christmas Spectacular.
“Susie is one of the most well-respected public relations professionals in the industry, with a long track record of success in so many areas. We couldn’t be happier to bring her leadership and expertise into our company,” said Dart and Lundberg.
Arons...
Based in New York, Arons will oversee the bi-coastal operations of the strategic communications division and report to 42 West co-CEOs Leslee Dart and Amanda Lundberg. She will work closely with 42West entertainment marketing presidents Susan Ciccone and Tom Piechura.
Prior to 42West, Arons was managing director of Rubenstein Strategic Communications where she worked with clients including A24 Films, AMC Networks, Color Force and Focus Features. Before joining Rubenstein, Arons worked in publicity for Radio City Entertainment/Msg, handling PR for events such as MTV Video Music Awards and the Radio City Christmas Spectacular.
“Susie is one of the most well-respected public relations professionals in the industry, with a long track record of success in so many areas. We couldn’t be happier to bring her leadership and expertise into our company,” said Dart and Lundberg.
Arons...
- 12/18/2019
- by Lorraine Wheat
- Variety Film + TV
Exclusive: Public relations exec Susie Arons has joined 42West as President, Strategic Communications.
In her new role, Arons will oversee the bi-coastal operations of the firm’s Strategic Communications division, which specializes in counsel, corporate positioning, brand enhancement, media relations and crisis management. Arons will be based in New York and report to Co-CEOs Leslee Dart and Amanda Lundberg. She joins a senior management team within the company that also includes Presidents of Entertainment Marketing Susan Ciccone and Tom Piechura. Arons’ expertise covers a wide array of fields including film, television, corporate and crisis communications, media training/messaging, brand building, film finance, product launches, live events and cause-related marketing.
Prior to 42West, Arons served as Managing Director of Rubinstein Strategic Communications since 2004. In that positon, her clients included Jimmy Iovine/Apple Music, A24 Films, AMC Networks, BMW, the Aclu, Amazon Studios, Child Mind Institute, Color Force, Focus Features, Jonah Hill,...
In her new role, Arons will oversee the bi-coastal operations of the firm’s Strategic Communications division, which specializes in counsel, corporate positioning, brand enhancement, media relations and crisis management. Arons will be based in New York and report to Co-CEOs Leslee Dart and Amanda Lundberg. She joins a senior management team within the company that also includes Presidents of Entertainment Marketing Susan Ciccone and Tom Piechura. Arons’ expertise covers a wide array of fields including film, television, corporate and crisis communications, media training/messaging, brand building, film finance, product launches, live events and cause-related marketing.
Prior to 42West, Arons served as Managing Director of Rubinstein Strategic Communications since 2004. In that positon, her clients included Jimmy Iovine/Apple Music, A24 Films, AMC Networks, BMW, the Aclu, Amazon Studios, Child Mind Institute, Color Force, Focus Features, Jonah Hill,...
- 12/17/2019
- by Anthony D'Alessandro
- Deadline Film + TV
Veteran film publicists Susan Ciccone and Tom Piechura have been promoted from managing directors to co-presidents of Entertainment Marketing at PR powerhouse 42West, the firm said today.
Ciccone, who joined 42West in 2007, heads up the company’s West Coast entertainment marketing team, while Piechura, who has been with the company since its inception in 2004, leads the East Coast team.
“Susan and Tom are without doubt the premiere film publicists in the business and we are delighted to accord them the recognition they so richly deserve,” said 42West co-CEOs Leslee Dart, Amanda Lundberg and Allan Mayer. “Their untiring efforts and creative vision have played an integral role in making 42West what it is today. We look forward to working alongside them and benefiting from their leadership for many years to come.”
In their time at 42West, Ciccone and Piechura have between them overseen close to a thousand national film and TV...
Ciccone, who joined 42West in 2007, heads up the company’s West Coast entertainment marketing team, while Piechura, who has been with the company since its inception in 2004, leads the East Coast team.
“Susan and Tom are without doubt the premiere film publicists in the business and we are delighted to accord them the recognition they so richly deserve,” said 42West co-CEOs Leslee Dart, Amanda Lundberg and Allan Mayer. “Their untiring efforts and creative vision have played an integral role in making 42West what it is today. We look forward to working alongside them and benefiting from their leadership for many years to come.”
In their time at 42West, Ciccone and Piechura have between them overseen close to a thousand national film and TV...
- 3/6/2019
- by Mike Fleming Jr
- Deadline Film + TV
PR agency veteran and former Disney communications executive Joe Quenqua has joined 42west as a managing director in the Los Angeles office, 42West co-CEOs Leslee Dart, Amanda Lundberg and Allan Mayer announced Monday. Quenqua assumes his new role effective immediately, and he will oversee teams on both coasts to expand the company’s offerings in filmed and digital content, as well as live events. He will work alongside managing directors Susan Ciccone, Linda Guerrero, Tom Piechura, Sarah Rothman, Amanda Silverman and Meredith O’Sullivan Wasson. He most recently served as executive vice president at Dan Klores Communications (Dkc), heading both the firm’s national.
- 7/17/2017
- by Beatrice Verhoeven
- The Wrap
Public relations firm 42West has named Susan Ciccone, Linda Guerrero, Tom Piechura, Amanda Silverman and Meredith O’Sullivan Wasson to the posts of managing directors. The company, which began as PR firm the Dart Group when it was founded by Leslie Dart in 2004 before becoming 42West in 2006 after Amanda Lundberg and Allan Mayer joined as partners, called the quintet “the backbone” of the firm and “its future leadership.” “Their new titles are a reflection of the key role they have been playing for some time now in the rapid growth and gratifying success 42West has enjoyed,” the
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- 1/29/2013
- by Borys Kit
- The Hollywood Reporter - Movie News
42West has named Susan Ciccone, Linda Guerrero, Tom Piechura, Amanda Silverman and Meredith O'Sullivan Wasson as Managing Directors of the public relations firm, principal partners Leslee Dart, Amanda Lundberg and Allan Mayer announced on Monday. "In addition to being top-flight practitioners in their own right, these five PR professionals are the backbone of our firm and they represent its future leadership," said Dart, Lundberg and Mayer in a statement. "Their new titles are a reflection of the key role they have been playing for some time now in the rapid growth...
- 1/28/2013
- by Greg Gilman
- The Wrap
New York and Los Angeles – January 28, 2013 – Susan Ciccone, Linda Guerrero, Tom Piechura, Amanda Silverman, and Meredith O’Sullivan Wasson have been named Managing Directors of the entertainment public relations firm 42West, principal partners Leslee Dart, Amanda Lundberg, and Allan Mayer announced today. “In addition to being top-flight practitioners in their own right, these five PR professionals are the backbone of our firm and they represent its future leadership,” said Dart, Lundberg, and Mayer. “Their new titles are a reflection of the key role they have been playing for some time now in the rapid growth and gratifying success 42West has enjoyed.” 42West grew out of The Dart Group, which was launched by Leslee Dart in 2004. Amanda Lundberg teamed up with Dart a few months later. In 2006, after Allan Mayer joined the partnership, the company was rechristened 42West. Since then, 42West has grown to become the largest independently-owned public-relations firm in the entertainment industry.
- 1/28/2013
- by MIKE FLEMING JR
- Deadline TV
New York and Los Angeles – January 28, 2013 – Susan Ciccone, Linda Guerrero, Tom Piechura, Amanda Silverman, and Meredith O’Sullivan Wasson have been named Managing Directors of the entertainment public relations firm 42West, principal partners Leslee Dart, Amanda Lundberg, and Allan Mayer announced today. “In addition to being top-flight practitioners in their own right, these five PR professionals are the backbone of our firm and they represent its future leadership,” said Dart, Lundberg, and Mayer. “Their new titles are a reflection of the key role they have been playing for some time now in the rapid growth and gratifying success 42West has enjoyed.” 42West grew out of The Dart Group, which was launched by Leslee Dart in 2004. Amanda Lundberg teamed up with Dart a few months later. In 2006, after Allan Mayer joined the partnership, the company was rechristened 42West. Since then, 42West has grown to become the largest independently-owned public-relations firm in the entertainment industry.
- 1/28/2013
- by MIKE FLEMING JR
- Deadline
Congratulations to the team behind the excellent Rachel Weisz drama “The Whistleblower” (Samuel Goldwyn Films, 8/5, R, trailer) — i.e. first-time feature co-writer/director Larysa Kondracki and her co-writer Eilis Kirwan; indie producers extraordinairre Celine Rattray (“The Kids Are All Right”), Amy Kaufman (“Sin Nombre”), and Christina Piovesan (“Amreeka”); Samuel Goldwyn’s Sr. VP of Publicity Liza Burnett Fefferman and her crew; and 42 West publicists Tom Piechura and Sara Groves — for scoring the major P.R. coup of motivating United Nations Secretary General Ban Ki-moon to not only watch their film (which is pointedly critical of the U.N.’s role in sex trafficking/sexual misconduct in Bosnia during the 1990s), but also to write about it.
Following the world premiere of “The Whistleblower” at the 2010 Toronto International Film Festival last September (after which Samuel Goldwyn Studios acquired its distribution rights), I wrote: “I can certainly envision the United Nations taking umbrage with such a film,...
Following the world premiere of “The Whistleblower” at the 2010 Toronto International Film Festival last September (after which Samuel Goldwyn Studios acquired its distribution rights), I wrote: “I can certainly envision the United Nations taking umbrage with such a film,...
- 8/16/2011
- by Scott Feinberg
- Scott Feinberg
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