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- This 1999 Passat commercial was used exclusively for VW's Passat Spring Sales Event. It fit Volkswagen's tagline, created by DDB in earlier print ads, which was Driver's Wanted. The initial voice recorded for the campaign was Robert Firth. Unfortunately for the creatives at VW, a similar concept had been developed by Kia Motors at around the same time. As a consequence, the commercials were scraped, and only a few spots were aired in Canada, with a different female announcer. Fortunately for Firth, he ended up voicing the similar campaign for Kia Motors, the following season.